Understanding customer needs is considered, in the literature of management product development process, one of the major critical success factors of a new product. However, current researches highlight those traditional ...

Loyalty is one of the main assets of a brand (Aaker, 1991; Yoo and Donthu, 2001). It means repeat purchasing of the brand based on strong internal disposition—in other words, repeat purchase behaviour resulting from a ...

El conocimiento sobre la experiencia del cliente dentro de un contexto omnicanal es clave para determinar el nivel de compromiso del usuario hacia la empresa. En base a ello, el presente estudio abordará el omnichannel ...

In a highly competitive landscape, adopting an omnichannel approach might lead to a market advantage in terms of acquiring and retaining customers, as well as a means to ensure business sustainability. Omnichannel organizations ...