El estudio se planteó de objetivo determinar la relación que existe entre la variable de Customer Acquisition en una empresa de servicios, Huaral, Lima, 2023. La metodología fue tipo aplicada, diseño no experimental: ...

El objeto posee la definición y un resumen de las actividades que se realizan en la etapa de cierre para la administración de un proyecto

Objetivo: Este estudo investiga até que ponto uma disseminação na responsabilidade social corporativa (RSC) pode influenciar o resultado de fusões e aquisições motivadas pela RSC. A pesquisa indica que os adquirentes de ...

o presente estudo de caso investiga, empiricamente, a rentabilidade associada aos consumidores do varejo eletrônico de bens duráveis no Brasil. Para tal, o arcabouço teórico baseia-se em teorias rivais, notadamente as ...

During the pandemic, people around the world had to find new ways to perform every activity they did before, this includes shopping. Something that everyone was used to doing in a physical store, had to quickly become a ...

La presente investigación tuvo como objetivo general, determinar la relación del marketing digital y customer acquisition en Tailoy sede Matellini del distrito de Chorrillos, 2020. Las estrategias metodológicas utilizadas ...

The customer equity is a recent subject in the marketing field and have been arousing the attention of both the academic and the enterprising. It presents a possibility of guiding the enterprise strategies based on return ...

The present study has the objective to analyze digitization and how it can help companies to attract their customers to retain them through the different strategies that are applied in the most efficient way possible, ...

This dissertation aims to study the relationship between the metrics of Customer Equity (CE) and the Shareholder Value (SHV) using as a basis the theoretical model developed in article Linking Customer and Financial Metrics ...