Worldwide, salt consumption exceeds the World Health Organization’s recommendation of a daily intake of 5 g. Customer journey mapping is a research method used in market research to understand customer behaviors and ...

Recurso que sirve para que el alumno conozca los pasos para realizar un mapa de jornada del usuario (Customer Journey Map).

The indicators and economic analysis related to the food service market in Colombia show a sector that is strengthened and grows in a sustainable manner every year, but where, paradoxically, the city of Medellin shows ...

Evento que busca desarrollar Service Blueprints y Customer Journey maps

This research work aims to describe the shopping experience of Adoomicilio.com customers taking into account the methodology of micro-moments, which allows to identify the different key moments that a customer goes through ...

The present investigation has identified the best process based on the partners of account opening service in the offices of the Cuenca city of the Cooperativa de Ahorro y Crédito Jardín Azuayo, through the Customer ...

Con la presente investigación se buscó mejorar la fidelización de los clientes de la empresa Rid textiles EIRL, enfocándose en la implementación de una estrategia de Customer Experience, brindándole una experiencia memorable ...