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Revista o cruzeiro: a figura feminina em publicidades de sabonetes de 1949
(2010)
This article aims at the application of semiotic theory of French line to soap advertisements publicized in the magazine O Cruzeiro in the year 1949. Our objective is to reconstruct the women’s figure present in these texts ...
Mulheres em destaque nos anos 40: o acontecimento como forma de vida na revista O Cruzeiro
(2012)
From the concepts of way of life by Greimas (1993) and of happening by Zilberberg (2008), we analyze texts taken from O Cruzeiro magazine, which highlights the singer Linda Batista, comparing her to others from the column ...
O cruzeiro: acontecimento e rotina como forma de vida da mulher nos anos 1950
(2012)
Magazines such as O Cruzeiro are part of the Brazilian collection. In its pages, the female presence is constant. From the concepts of Greimas’ way of life and happening and routine from Zilberberg, we analyse a photoreport ...
Las imágenes fotográficas de América Latina en O Cruzeiro Internacional
(2014)
Assuming that photographic images involve a process of aestheticization of events that is related to the construction of social identities, organizing the sensible and promoting standards and norms of behavior, the aim of ...