Buscar
Mostrando ítems 1-10 de 15788
A contingent approach to country-of-origin effects on foreign products evaluation: Interaction of facets of country image with product classes
(Elsevier Ltd, 2016)
This study investigates the effect of country-of-origin image on consumers’ evaluations of foreign products and disaggregates the effects across facets of country image and across product classes. We disentangle country ...
The influenece of home country on the known brands of choice: an investigation about materials mark attributes of sports.
(Univ nove julho, 2016)
This paper presents an analysis about Country of Origin effect occurring together with other brand attributes, such as brand elements (i.e. Brand Name and Brand Logo), company longevity and sponsorship as marketing and ...
Personal values and the `country-of-origin effect`: the moderating role of consumers` demographics
(WILEY-BLACKWELL, 2009)
This article has addressed the following research problem: what consumers` personal values most influence the country-of-origin effect? Furthermore, it has verified whether there are differences on this influence, in terms ...
The Influence of Country of Origin Cues on Product Evaluation: Evidence from Swiss and German Consumers
(Universidad Alberto Hurtado - Facultad de Economía y Negocios., 2017)
This study aimed to investigate the influence of visual symbols on the perception and evaluation of two fictitious products as well as the
effect of demographic characteristics (nationality) on consumers’ evaluations. A ...
External debt in developing economies: assessment and policy issues
(2007)
More than one decade after the external debt restructuring (the Brady Plan), a great amount of literature has been published concerning the balance sheet factors in developing countries. The staff of international multilateral ...
Verification of Certificates of Origin in Chile
(ECLAC, 2006-11)
Origin procedures concern both the issuance and verification of certificates of origin. Certification of origin consists of demonstrating that a product complies with standards of origin that qualify a good for access to ...
Issuing of certificates of origin in some economic integration agreements signed by Latin American countries
(ECLAC, 2006-04)
In the context of an economic integration agreement (EIA), the issuing and verification of certificates of origin are carried out in accordance with procedures which ensure compliance with the rules of origin. Each EIA has ...
Country of origin effect: the case of Colombian automobile consumers
(Administrativa, Financiera, Sistemas y ComputaciónEscuela de Ingeniería de Antioquia EIAUniversity of GlasgowMaestría en Mercadeo, 2014-05-15)
The concept of Country of Origin (CoO) has been largely studied as part of the international marketing field. CoO can be defined as the general consumer’s perception of products from a particular country (Roth & Romeo, ...
Rules of origin in economic integration agreements signed by countries belonging to the Latin American Integration Association
(ECLAC, 2003-05)
This article refers to rules of origin included in the main Economic Integration Agreements signed by members of the Latin American Integration Association (LAIA). Issues relating to trade facilitation and reduction of ...