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Manual para Potencializar el Consumer Experience a Través del Tryvertising con Indumentaria Deportiva en Gimnasios, Caso; Adidas Performance en Phisique Wellness Club
(Quito: Universidad de las Américas, 2013, 2013)
El trabajo de titulación que se presenta a continuación es una propuesta publicitaria, la cual constituye una nueva tendencia con resultados muy favorables, totalmente viable llamada tryvertising, que tiene como credo el ...
Reading the fine print: information disclosure in the Brazilian credit card market
(INFORMS Inst.for Operations Res.and the Management Sciences, 2016)
Consumer credit regulations usually require that lenders disclose interest rates. However, in the absence of specific prominence requirements, lenders can conceal the interest rate in the fine print while still complying ...
Relations between regulation, competition policy and consumer protection in telecommunications, electricity and water supply
(2001-09-01)
The purpose of this article is to discuss the relations between regulation, competition policy and consumer protection these relations in three key sectors of Brazil’s infrastructure: telecommunications, electricity and ...
Espetáculos e espontaneidade: um estudo sobre experiências de consumo no turismo
(Universidade do Vale do Rio dos Sinos, 2017-04-20)
The consumption experience studies lie on two different streams. The first one, supported by the experiential marketing, states that the interaction with consumers must be filled with constant stimulations that generates ...
Espetáculos e espontaneidade: um estudo sobre experiências de consumo no turismo
(Universidade do Vale do Rio dos Sinos, 2017-04-20)
The consumption experience studies lie on two different streams. The first one, supported by the experiential marketing, states that the interaction with consumers must be filled with constant stimulations that generates ...
Do Consumers Evaluate New and Existing Fruit Varieties in the Same Way? Modeling the Role of Search and Experience Intrinsic Attributes
(Taylor & Francis, 2020)
Studies have demonstrated the significance of intrinsic sensory attributes on consumer responses to fruits. This paper evaluates the effects on consumers of intrinsic characteristics on new and existing fruit varieties. ...
Measuring the credibility of consumer-generated media (CGM): a scale to test credibility in the field of tourism
(Instituto Tecnológico de Costa Rica, 2022)
The influence of signal attributes on the willingness to pay for pasture-raised beef
(Univ Sao Paulo, Fac Economia, 2020-01-01)
Purpose - This study aims to identify the marginal impact of introducing a signal attribute of pastureraised beef on consumer willingness to pay (WTP) for other independent attributcz. Design/methodology/approach - The ...