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Mostrando ítems 1-10 de 2015
The impact of corporate social responsibility on the Peruvian consumer’s purchasing behavior
(2015-10-28)
This exploratory research aims to find out the extent to which Corporate Social Responsibility (CSR) impacts the purchasing behavior of Peruvian consumers when it comes to convenience food products. The study includes ...
Involvement of the consumer in the product development processes: a qualitative study of consumer goods companiesParticipación del consumidor in procesos de desarrollo de productos: un estudio cualitativo con empresas de biene de consumoEnvolvimento do Consumidor em Processos de Desenvolvimento de Produtos: um Estudo Qualitativo Junto a Empresas de Bens de Consumo
(RAE - Revista de Administracao de EmpresasRAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas, 2010)
Descontinuidade de empresas brasileiras do setor de consumo não cíclico: um estudo com dados contábeis utilizando técnicas de data miningDiscontinuance of Brazilian companies from non-cyclic consumer goods industry: a study with financial data using data mining techniques
(Universidade Federal de Pernambuco, 2019)
Commercial Dynamics between Fast-Moving Consumer Goods Companies and Traditional Channel's Customers.
(ACMUS, 2023)
The COVID-19 health crisis forced businesses to adapt to the pandemic context and therefore, they had to digitalize and adopt new technologies to survive. This research developed a post-pandemic diagnosis of the changes ...
Quantitative modeling in practice: applying optimization techniques to a Brazilian consumer packaged goods (CPG) company distribution network design (technical note)
(FGV EAESP, 2013-12-23)
This article aims presenting an example of quantitative modeling and optimization techniques application to the design of the distribution network of a consumer packaged goods company in São Paulo, Minas Gerais and ...
Os impactos do teletrabalho na carga mental das trabalhadoras administrativas de empresas de bens de consumo durante a pandemia do COVID-19
(Universidade Federal de São CarlosUFSCarCâmpus SorocabaEngenharia de Produção - EP-So, 2021-11-16)
With the measures of distancing the COVID-19 pandemic, the telework model was adopted by companies, generating economic, sociological and psychological impacts in a different way for each population group, such as for ...
Satisfação dos consumidores da Campo e Lavoura Agronegócios de Augusto Pestana/RS
(Universidade Federal de Santa MariaBrasilUFSMUFSM Palmeira das Missões, 2019-11-26)
Studying customer satisfaction enables the company to recognize its strengths and weaknesses and it helps to improve its relationship with customers. This research had as general objective to analyze the customer satisfaction ...
The impact of product variety on fill rate, inventory and sales performance in the consumer goods industry
(2020-03-05)
The impact of product variety decisions on fill rate, inventory and sales performance in a consumer
goods company has been examined. From a marketing perspective, it is possible to leverage sales, reach new
segments and ...
Analysis of online sales distribution channels in international companies in south america and their profitability and competitiveness
(PUCE-Quito, 2018)
Over time, the Internet has changed the way people communicate, and not only that, but also how they make different transactions to acquire goods, transfer money, and entertain themselves. In this matter, distribution ...
Priorização de inbound em centro de distribuição: estudo de caso em uma empresa de bens de consumo não duráveis
(Universidade Federal de São CarlosUFSCarPrograma de Pós-Graduação em Engenharia de Produção - PPGEP-SoCâmpus Sorocaba, 2015-07-16)
Companies in the distribution sector of non-durable consumer goods in Brazil suffer with the sales' concentration at the end of the marketing period, i.e., when a large amount of deliveries to customers occur in the last ...