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The impact of corporate social responsibility on the Peruvian consumer’s purchasing behavior
(2015-10-28)
This exploratory research aims to find out the extent to which Corporate Social Responsibility (CSR) impacts the purchasing behavior of Peruvian consumers when it comes to convenience food products. The study includes ...
Corporate social responsibility and consumer advocacy behaviors: The importance of emotions and moral virtues
Although previous studies revealed the positive perception effect of corporate social responsibility (CSR) on consumer behavior, the influence mechanism and the impact of individual characteristics on the effect have been ...
Domain specific innovativeness and frugal behavior: a cross-cultural investigation of their impact on consumer’s behavioral intention in smartphone purchase
(Universidade do Vale do Rio dos Sinos, 2016-09-16)
Domain specific innovativeness and frugal behavior: a cross-cultural investigation of their impact on consumer’s behavioral intention in smartphone purchase
(Universidade do Vale do Rio dos Sinos, 2016-09-16)
Electronic word-of-mouth impacts on consumer behavior: exploratory and experimental studies
(2013)
Due to the growth of the Internet as a social media and channel of communication among consumers, electronic word of mouth (eWOM) has gained strength and attention from marketing researchers. This article aims to verify ...
Consumer-company identification: development and validation of a scale
(Associação Nacional de Pós-Graduação e Pesquisa em Administração, 2010)
Consumer-Company Identification is a relatively new issue in the marketing academia. Bhattacharya and Sen (2003) explored the Social Identity theory and established Consumer-Company Identification as the primary psychological ...
Optimal portfolio and consumption decisions under exchange rate and interest rate risks. A jump-diffusion approach
(Universidad Nacional Autónoma de México, 2010-04)
This research develops a stochastic model of the consumer´s decision making under an environment of risk and uncertainty. In the proposed model agents perceive that a mixed diffusion-jump process drives the exchange rate, ...
Social media influencers and their impact on consumer behavior: a systematic review of the scientific literature
(Universidad Privada del NortePE, 2023-03-24)
This systematic literature review, prepared according to the PRISMA methodology, documents the trends in studies on the impact of social media influencers on consumer behavior in Ibero-America between 2010 and 2020. The ...
The influence of a company's communicated CSR initiative on private consumer behavior
(2019-12-19)
The aim of this research is to determine if and how the communication of a company’s CSR initiative influences private consumer behavior. Hereby it is also considered whether the consumers’ support of the issue at hand ...