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The local aspect in the successful brands in Latin America: empirical evidence of its prevalence, the role of local and global companies, and Its effect on consumers
(MDPI, 2021)
Local businesses, local brands, and brand names in the local language help to preserve the local culture of a country. Through a content analysis, this study examined the 880 most successful brands in nine Latin American ...
Investimentos em patrocínio na modalidade de naming rights: empresas que praticam esses negócios no Brasil e características deste mercado
(Universidade do Vale do Rio dos Sinos, 2013-07-30)
The trademark of companies has been linked to places or events - assets - by sponsorship agreements in the form of naming rights. This exploratory study, using data collected from interviews, identified that naming rights ...
Investimentos em patrocínio na modalidade de naming rights: empresas que praticam esses negócios no Brasil e características deste mercado
(Universidade do Vale do Rio dos Sinos, 2013-07-30)
The trademark of companies has been linked to places or events - assets - by sponsorship agreements in the form of naming rights. This exploratory study, using data collected from interviews, identified that naming rights ...
Compañía Holding: relevancia legal, económica y tributaria
(2013)
Holding Company, is a special type of company which object is solely the management and administration of other companies, this using only stock ties. This means, the Holding Company won’t engross these other companies but ...
Avaliação do impacto da universidade na sociedade através de suas empresas filhas: proposta de modelo conceitual e aplicação piloto em uma universidade brasileira
(Universidade Federal de São CarlosUFSCarCâmpus SorocabaCiências Econômicas - CEc-So, 2023-03-31)
Society has changed over the years and the way universities impact society has also
changed: entrepreneurship and innovation are more present guidelines on how
universities can impact society. One of these ways is through ...
Estrategia de marcas globales para desarrollarse exitosamente en un contexto local : análisis del caso Coca-Cola
(Universidad de San Andrés. Escuela de Administración y Negocios, 2017)
Arenas, naming rights and nicknames: discursive strategies and city-patterns around the communication of Allianz Parque and Arena CorinthiansArenas, naming rights e apelidos: estratégias discursivas e modelos de cidade na comunicação do Allianz Parque e da Arena Corinthians
(Universidade Federal do Rio Grande do Sul, 2016)
Stages to set up a company with a minimal investment in Guayaquil
(ESPOL. EDCOM., 2013)