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Assessing the Effectiveness of Facebook Advertising Campaigns on Business Performance: A Case Study of a Liquidation Specialist
(2023-06)
This thesis examines the effectiveness of advertising campaigns on Facebook and their impact on the sales performance of a small business specialized in liquidations. The study utilizes the Meta Business Suite platform to ...
Social campaigns to encourage responsible fashion consumption
A fruitful line of research on responsible consumption has recently emerged due to a concern for and interest in environmental issues and the growing resource depletion, providing an opportunity for communications to ...
Political campaigns and public disaffection: an approach from Chile to the effects of electoral activities in the democratic process
The growing political disaffection ―shown in polls and opinion polls― ap-pears to be shared by different countries, where Chile has not been left out of phenomenon. In this context can they analyze the electoral campaigns ...
El color del dinero: el financiamiento de las campañas políticas
(Empresa Editora El ComercioPE, 2019)
El supuesto ‘no involucramiento’ de los candidatos en sus finanzas de campaña sería un indicio de cierta opacidad en el manejo de los fondos. Como ciudadanos estamos pagando por los largos años de desidia y apatía hacia ...
Investment capacity and the electoral marketplace: evidence from Brazil
(2019)
The importance of money in elections is a hallmark of contemporary democracies. In this paper, we study how investment capacity, defined as the resources remaining after the municipality perform the mandatory expenditures, ...
Optimizing Long-Lasting Insecticidal Nets Campaign in Ivory Coast
(Mdpi, 2020-09-01)
This research supports the United Nations Children's Fund's (UNICEF) conceptualization, planning and implementation of a campaign for distribution of more than 12 million mosquito nets in Ivory Coast. Procured from four ...
A novel constraint programming model for large-scale scheduling problems in multiproduct multistage batch plants: Limited resources and campaign-based operation
(Elsevier, 2016-07)
This contribution introduces an efficient constraint programming (CP) model that copes with large-scale scheduling problems in multiproduct multistage batch plants. It addresses several features found in industrial ...