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Consumer ethnocentrism and purchasing intention in developing countriesEtnocentrismo del consumidor e intención de compra en países en desarrollo
(Universidad Politécnica Salesiana, 2021)
Consumer ethnocentrism and purchasing intention in developing countriesEtnocentrismo del consumidor e intención de compra en países en desarrollo
(Universidad Politécnica Salesiana, 2021)
Etnocentrismo del consumidor e intención de compra en países en desarrollo
(2021-04)
Las empresas en los países con menos experiencia productiva se ven amenazadas por el ingreso de productos extranjeros,
percibidos como superiores entre los consumidores, lo que pone en desventaja a los suyos. Por consiguiente, ...
Sex shops: una segmentación de mercado
(Universidad de La Serena. Departamento de Ciencias Económicas y Empresariales, 2017-12-30)
Sex Shops sector has had an increasing dynamic in the last years and provides a response to a consumer seeking alternatives in the management of sexuality. This research presents a quantitative analysis about the young ...
Alimentação saudável na infância
(Universidade Tecnológica Federal do ParanáMedianeira, 2014-03-15)
This work had as its theme the importance of healthy eating in childhood, and this held together with regular physical exercises, because in today's globalized world, in short time, much rush to get back to work, meals are ...
The Effects of Environmental Concern on Purchase of Green Products in Retail
(Elsevier B.V., 2015-01-01)
Current analysis evaluates the influence of environmental concern in people's retail buying behavior of green products. The objective was to assess whether the consumer is recognizing and effectively declaring that buying ...
O comportamento impulsivo feminino de compras de bens de consumo
(Universidade Federal de Minas GeraisUFMG, 2009-12-30)
This work of completion main goal was the study of impulsive behavior in male purchase of consumer goods, as well as analysis of the relationship of such behavior and a set of personal variables, social, cultural and ...
Loja física versus e-commerce: estudo comparativo sobre o consumo de semi joias
(Universidade Federal de Minas GeraisBrasilFCE - DEPARTAMENTO DE CIÊNCIAS ADMINISTRATIVASUFMG, 2019)
The article presents a quantitative comparative analysis of the consumer preferences for semijewelry in the physical and virtual environments. To that end, 196 clients at different ages, income brackets and level of education ...