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A adoção do 'business format franchising': uma abordagem do mercado brasileiro
(1992-03-16)
Trata da adoção do tipo de sistema de franchising chamado de 'Business Format Franchising' pelas empresas brasileiras, as razões desta adoção, as dificuldades para sua implantação e as transformações nos canais de distribuição ...
Allocation of authority in franchise chains
(2010-07-19)
This article investigates the level of delegation in franchise chains, distinguishing the two most relevant franchising models: Business Format Franchising and Learning Network Franchising. The two models basically differ ...
Análise da relação franqueador-franqueado em redes de franquias de alimentos.
(Universidade Federal de São CarlosBRUFSCarPrograma de Pós-Graduação em Engenharia de Produção - PPGEP, 2005-12-16)
This dissertation investigates the organization architecture of franchise chains in Brazil, particularly in food franchising. We analyze the organizational architecture by means of a set of variables that allows to classify ...
La Franquicia como opción de desarrollo para las Empresas en el Perú.
(Universidad Nacional Pedro Ruiz GalloPE, 2019-01-10)
Are Franchises a development option for the companies in Peru? Business format franchising
is a contract that is established by a legal person who grants to another for a given use of a set
of economics instruments (use ...
Comparative analysis of the franchise services marketing mix: a study on Agua Doce Express and Agua Doce Master
(Univ Federal Campina Grande, Centro Ciencias Juridicas & Sociais, 2020-01-01)
Choosing the path to be used to deliver products and services to the intended audience is one of the key decisions for organizations or all efforts employed to produce the goods and services will be in vain. However, ...
Franquias: quais as vantagens e desvantagens ao investir neste tipo de negócio?
(Universidade Tecnológica Federal do ParanáCuritibaBrasilEspecialização em Gestão FinanceiraUTFPR, 2017-06-26)
This essay has the purpose of studying the viability of the implementation of a franchise in Brazil. When the investors decide to open a business, they have doubts about which type is more advantageous or profitable than ...
Análise de viabilidade de expansão de uma cafeteria no Rio de Janeiro através do sistema de franquia
(Universidade Federal do Rio Grande do NorteBrasilUFRNCiências ContábeisDepartamento de Ciências Contábeis, 2021-09-14)
The franchise system is a business expansion format, so that the company becomes a franchisor, negotiating with third parties the right to use its brand and a business model already completely structured and validated. It ...
Interfirm arrangements in different institutional environments: Mcdonald’s france and brazil case study
(2007)
This paper aims to investigate the effect of the institutional environment variables on the organizational choice by franchise chains that share a business format. Inasmuch as this type of franchising requires strict ...
A influência da rede de franqueados na gestão estratégica da franqueadora: um estudo de caso múltiplo no franchising brasileiro
(2011)
Esta dissertação teve como objetivo pesquisar a influência dos franqueados na gestão estratégica de sua franqueadora. Dentre todos os tipos de franchising existentes, foram avaliados os modelos atuais, que conceitualmente ...