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Designing Brand Identity
This book is the most comprehensive resource in the world about the brand identity process for brand builders. It helps you to be responsible for managing, measuring, critiquing, or designing a brand.
Designing Brand Identity
This book is the most comprehensive resource in the world about the brand identity process for brand builders. It helps you to be responsible for managing, measuring, critiquing, or designing a brand.
A Framework of Brand Management to Build Business Strategies as a Function of Market
(Universidad del Zulia, 2019)
Gestión de branding para posicionar la florícola Ireneflowers en la ciudad de Quito provincia de Pichincha
(Escuela Superior Politécnica de Chimborazo, 2022-03-24)
The objective of this research work was to manage branding for positioning the floriculture Ireneflowers in Quito city, of Pichincha province, where it was intended to determine the relationship between branding management ...
Estrategias del audio branding presente en la publicidad de la marca APU que permite crear familiaridad hacia la marca en el mercado de cementosAudio branding strategies present in the advertising of the APU brand that allows creating brand familiarity in the cement market
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020)
Estrategias del audio branding presente en la publicidad de la marca APU que permite crear familiaridad hacia la marca en el mercado de cementos
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-08-15)
Durante los años, las marcas han logrado tener valor para los consumidores proporcionando un desarrollo de relaciones positivas y de fidelidad entre ambos. Es por ello, que diversas marcas utilizan el audio branding dentro ...
The importance of brand elements : effects of critical brand elements on wine purchase behavior
This research attempts to explore wine purchasing behavior in the Mexican market in reference to the effects of brand elements used in wine marketing. The objectives of this research are to analyze the impact of external ...
The effect of brand heritage on consumer-brand relationshipsEfeito da herança da marca nos relacionamentos entre consumidores e marcas
(RAE - Revista de Administracao de EmpresasRAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas, 2018)
Brand image co-creation and individual identity extension in online environments: a Facebook investigation
(2014-03-14)
In this thesis I investigate the extent to which companies can build a more communal environment out of their fan pages while also evaluating the corresponding brand value that may come from having such a communal environment. ...
Estratégia de marcas próprias: estudo multicaso no atacado brasileiro
(Universidade Federal de São CarlosBRUFSCarPrograma de Pós-Graduação em Engenharia de Produção - PPGEP, 2006-12-15)
For the past years, wholesaling has been stimulated by a series of changes in its traditional activities. Through a deeper involvement with marketing strategies, wholesaling has included the management of own brands to its ...