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Designing Brand Identity
This book is the most comprehensive resource in the world about the brand identity process for brand builders. It helps you to be responsible for managing, measuring, critiquing, or designing a brand.
Designing Brand Identity
This book is the most comprehensive resource in the world about the brand identity process for brand builders. It helps you to be responsible for managing, measuring, critiquing, or designing a brand.
Securitization of brand names: Basic concepts and its use in practice
(Palgrave Macmillan Ltd.GB, 2009)
Today, the securitization industry is international in scope, large and rapidly growing, and the nature of it has changed to become largely intellectual property (IP) and future flow based. Brand securitization, one type ...
Brand purpose process
(2016)
Balbúrdia: sistema de identidade visual de uma agência de design
(Universidade Tecnológica Federal do ParanáCuritibaDepartamento Acadêmico de Desenho Industrial, 2013-08-29)
This work refers to a creation of a Visual Identity System and a model of a differentiated management to a new design agency. At first moment, was realized a presentation of basic concepts of Visual Identity Systems and ...
Branded content: um panorama de conceitos, relações e aplicações
(Universidade Federal do PampaUNIPAMPABrasilCampus São Borja, 2019)
Gestión de branding para posicionar la marca de la microempresa Sm Club Food & Games del cantón San Miguel
(Escuela Superior Politécnica de Chimborazo, 2022-07-14)
The study entitled "Branding management to position a microcap company called SM CLUB FOOD & GAMES located in San Miguel canton" was aimed to design a correct and efficient brand management within the local and national ...
Online Brand experience en relación al E-Satisfaction y E-Loyalty en el sector de banca online
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2021-03-21)
El presente estudio desarrolla y evidencia el online brand experience con relación al e-satisfaction y e-loyalty en usuarios de banca online en el mercado peruano. Para la investigación del presente estudio se empleó una ...
Lanzamiento de nuevas marcas en industrias de productos homogéneos básicos con altos niveles de concentración.
(Universidad del Rosario, 2008)
This work applies the models of Cournot and Stackelberg to a homogenous product industry with high level of concentration. The object is to use these models as decision criterion over the alternative to introduce a new ...