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Brand Equity (Brand Awareness, Brand Association y Perceived Quality) y Brand Personality en relacion a Brand Loyalty en la categoría de sportswear de Lima Metropolitana
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-11-07)
Cada vez más el término Brand Equity es importante en diversas categorías, de este modo, las compañías buscan construir uno sólido. Asimismo, el Brand Personality en este fenómeno es relevante, pues está relacionado con ...
Brand Awareness, Brand loyalty, Brand association y product quality en relación a la intención de compra de smartphones.
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2021-06-24)
En la última década, el uso y consumo de smartphones (teléfonos inteligentes) ha ascendido de manera constante, así mismo la manera en la que los consumidores interactúan con las marcas se ha transformado a causa del acceso ...
Student-based brand equity in the business schools sector: An exploratory study
(CENTRUM PublishingPE, 2019)
Vendiendo felicidad: el nuevo paradigma de las marcas / Selling happiness: the new paradigm of brands
(2012-05-01)
It is not hard to understand that associating happiness with a brand is a smart strategic idea,
perhaps what really motivates this analysis, is how to find the ways to interpret this concept
and how to sell massively, ...
O impacto da experiência de marca em brand equity baseado no consumidor e a personalidade da marca como variável mediadora
(2020-05)
Considerando a possibilidade de construir marcas mais valiosas por meio do branding experiencial, este trabalho aborda a “Experiência de marca”, contextualizada como respostas sensoriais, afetivas, cognitivas, sociais e ...
Branding corporativo para el posicionamiento de marca de la Asociación de Producción Artesanal Emprendedores Primicias ASOPROAPRIM de la ciudad de Riobamba
(Escuela Superior Politécnica de Chimborazo, 2021-03-08)
The present study called "Corporate Branding for the positioning of the Association of Artisan Production Entrepreneurs PRIMICIAS ASOPROAPRIM located in Riobamba city" is aimed to design a branding system for the recognition ...
Brand equity of Lahore Fort as a tourism destination brandBrand equity del Fuerte Lahore como una marca de destino turísticoBrand equity do Forte Lahore como uma marca de destino turístico
(RAE - Revista de Administracao de EmpresasRAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas, 2015)
Micro-learning Platforms Brand Awareness Using Socialmedia Marketing and Customer Brand Engagement
(International Association of Online Engineering (IAOE), 2021-09-06)
This study aims to analyse the impact of Social Media Marketing in Customer Brand Engagement and Brand Awareness micro-learning platforms. The sample consisted of 220 students from micro-learning platforms using social ...
Estrategias de comunicación en el marketing invisible para el mejoramiento del Brand Awareness
(2023-03)
Advertising has flooded every aspect of the lives of individuals, brands deploy depersonalized and intrusive strategies, but above all, ineffective. Billboards on the street, on buses, ads on YouTube or Tiktok; increasingly ...
Approaches that affect consumer-based brand equity
(Univ Nove Julho, 2017-09)
Current studies on factors affecting the dimensions of consumer-based brand equity have been dispersed, applicable to specific contexts and not systematized in the literature. So, the purpose of this paper is to identify ...