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O sucesso: uma análise do discurso publicitário de/sobre o sucesso em centros universitários privados.
(Universidade Católica de Pernambuco, 2022-06-15)
The present thesis contemplates the analysis of the utterance “Sucesso”, its discursive
formation and effects of meaning in the publicity of the main private University Centers
of Pernambuco - in its circulation and ...
REFLECTIONS ON EROTIZATION AND CHILDHOOD FROM THE ANALYSIS OF ADVERTISEMENTS
(Univ Federal Sergipe, 2020-01-01)
This paper aims to analyze advertisements and discuss child erotization in content and images of children to disseminate both products that can be used by them and the use of children in advertisements for the adult public. ...
Uma genealogia da temática LGBTQI+ na publicidade brasileira (1970 – 2019)
(Universidade Federal de Santa MariaBrasilComunicaçãoUFSMPrograma de Pós-Graduação em ComunicaçãoCentro de Ciências Sociais e Humanas, 2020-05-25)
This dissertation has as its research theme the LGBTQIA + representation in advertising,
having as its delimitation the relationship between market and social interests. In a
scenario of reformulations in the advertising ...
Chilling effect: how bad regulation killed comparative advertising in PeruEl Efecto Intimidatorio o “Chilling Effect”: De cómo la mala regulación mató a la publicidad comparativa en el Perú
(Pontificia Universidad Católica del Perú, 2017)
THE ELDERLY IN TWO ADVERTISING: A DISCURSIVE ANALYSIS
(Univ Estadual Oeste Parana-unioeste, 2015-01-01)
The advertisements are a discursive genre that are meant to promote a brand, product or service attracting investors and / or customers. Its constitution strategies are varied: ranging from humor to the controversy. This ...
A felicidade a qualquer pre??o: um estudo sobre a constru????o do sentido de completude na publicidade contempor??nea
(Programa de P??s-Gradua????o em Cultura e Sociedade da UFBA, 2007)
A configuração estratégica do discurso em peças publicitárias de refrigerante à base de guaraná: um estudo comparativo entre anunciantes brasileiros.
(Universidade Federal de Santa MariaBRComunicaçãoUFSMPrograma de Pós-Graduação em Comunicação, 2013-05-31)
This dissertation seek to investigate the speech strategic configuration in the television advertisement plays, comparing the sodas' advertisers Antarctica and Kuat. Understanding the advertising like a product of a process ...
Análise discursiva da propaganda da absolut vodka
(Universidade Católica de Pernambuco, 2016-09-08)
The present study aims to analyze Absolut Vodka s discourse through Absolut Berlin advertisements as well as Absolut Color, Absolut No Label and Absolute Unique s special edition bottles. The adopted theory is French ...