This work intended to analyze the advertising of medicines requiring medical prescription, divulged into three journals of the neurology and cardiology areas addressed to healthcare professionals. The analysis was based ...

To determine the relationship between pharmaceutical advertising and the consumption of over-the-counter (OTC) medicines in users of the SUPERFAR drugstore in Barrios Altos-Cercado de Lima, 2022.

INTRODUCTION: Drug advertisement stimulates self-medication and irrational use of medicines, especially when it starts to interfere in the prescription. Monitoring advertisements, as well as the observation of its influence ...

A propaganda Direta ao Consumidor (DC) de medicamentos encoraja as pessoas a perguntar aos médicos por determinados medicamentos e tratamentos que requerem prescrição médica. Para aumentar o poder persuasivo, modelos de ...

The concern with issues related to consumer protection has emerged in North America and then spread throughout the world. In Brazil, consumer‟s rights and interests only gained greater importance after their consolidation ...