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Comparative advertising in Peru: a species in danger of extinctionPublicidad comparativa en el Perú: una especie en peligro de extinción
(Pontificia Universidad Católica del Perú, 2018)
The youtubers and the legislation of children's advertising: the scope of the law and the practices observed in channels destined to the children's public
(Univ Estadual Paulista Julio Mesquita Filho, Fac Arquitetura Artes & Comun, 2019-01-01)
The children's audience is increasingly integrated with the media content present on the Internet and its tools, especially YouTube channels, specifically those that direct their content to children. In this context, this ...
Point of Sale Advertising and Promotion of Cigarettes, Electronic Cigarettes, and Heated Tobacco Products in Warsaw, Poland—A Pilot Study
(2021)
Prevalence of smoking and e-cigarette use among teenagers in Poland is high. Polish law
bans most advertising and promotion for cigarettes, e-cigarettes, and heated tobacco products (HTPs).
This study investigates marketing ...
Structural responses to the obesity and non-communicable diseases epidemic: Update on the Chilean law of food labelling and advertising
(Blackwell Publishing Ltd, 2019)
© 2018 World Obesity FederationChile approved the law of food labelling and advertising in 2012; this law aims to address the obesity epidemic, particularly in children. The implementation details were published in 2015, ...
Anticipatory effects of the implementation of the Chilean Law of Food Labeling and Advertising on food and beverage product reformulation
(Blackwell Publishing Ltd, 2019)
© 2019 World Obesity FederationThis study evaluated the anticipated food and beverage product reformulation by industry before the Chilean Law of Food Labeling and Advertising (Law 20.606) was implemented in June 2016 ...
O modelo do Conselho Nacional de Autorregulamentação Publicitária e o direito brasileiro
(2011)
This paper aims to examine the functioning of the National Council of Advertising Self-Regulation ('NCASR'), in order to find out how this regulatory model complies with Brazilian law. In this sense, it initially explains ...
O dever de regulação da publicidade por parte do Estado em face da vulnerabilidade infantil
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2013-12-12)
Publicity is one of the most powerful marketing tools available for companies.
It has the function to persuade consumers to acquire products or services and, as a
consequence of free bidding and constant seek for exaggerated ...