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Is my kid that naive? Parents’ perceptions of their children’s attitudes towards advertising on smartphones in Chile
It is common to identify the ability to recognize advertising as a requirement for the development of a critical attitude towards commercial content. This paper reflects on the perception parents have of their children ...
Stereotypes and Sexualization of Girls and Adolescent Girls in Chilean Advertising: A Case Study
(Blanquerna School of Communication and International Relations of Ramon Llull University, 2021)
This article presents a case study about three underwear and footwear advertising campaigns aimed at girls and adolescents in the context of the promotion of the back-to-school season in Chile in February 2020. The adverts ...
Online advertising: how the consumer goods speaks to women
(Universidad del Zulia, 2019)
What do environmental advertisers Say and how does the public understand them? Contributions to education for sustainability
(2021-12-01)
Different strategies focused on mitigating, remedying, or preventing the intensification of environmental issues have been adopted by several institutions, organizations, governments, media, among others. One of these ...
Assessing the Effectiveness of Facebook Advertising Campaigns on Business Performance: A Case Study of a Liquidation Specialist
(2023-06)
This thesis examines the effectiveness of advertising campaigns on Facebook and their impact on the sales performance of a small business specialized in liquidations. The study utilizes the Meta Business Suite platform to ...
La publicidad nativa en Instagram mediante influencersNative advertising on Instagram through influencers
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020)
REFLECTIONS ON EROTIZATION AND CHILDHOOD FROM THE ANALYSIS OF ADVERTISEMENTS
(Univ Federal Sergipe, 2020-01-01)
This paper aims to analyze advertisements and discuss child erotization in content and images of children to disseminate both products that can be used by them and the use of children in advertisements for the adult public. ...
Cartografia da publi-cidade: uma narrativa rizomática da cidade como mídia
(Universidade Federal de Santa MariaBrasilComunicaçãoUFSMPrograma de Pós-Graduação em ComunicaçãoCentro de Ciências Sociais e Humanas, 2019-04-26)
This dissertation starts from the question of how the territorializations and reterritorializations
of the advertising from the actions observed in the public space, aiming to analyze the formal
advertising deterritorializations ...
La publicidad nativa en Instagram mediante influencers
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-08-26)
Durante los últimos años el uso de personajes influenciadores, más conocidos como influencers, va en auge. Se puede observar el incremento de estrategias publicitarias en las que incluyen a estas personas, ya que los ...
Changes in media consumption and its impact in modern advertising: a case study of advertising strategies in Ecuador
(Universidad Internacional del Ecuador, extensión Guayaquil, 2017)