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El impacto del scam advertising social de Cannes Awards en la ética publicitariaThe impact of social scam advertising of Cannes Awards in advertising ethics
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020)
El impacto del scam advertising social de Cannes Awards en la ética publicitaria
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-08-15)
El presente artículo analiza las campañas sociales que se han valido de anuncios falsos (scam ads) con el propósito de ganar premios. Identificaremos si los premios de la industria publicitaria están fomentando una cultura ...
Tensionamentos do campo publicitário: caracterizando um novo perfil profissional
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2022)
This work maps as new skills of a professional profile without the need for an advertising field since there are new searches in relation to the creative product of advertising. From the graphic method in the concepts of ...
RESPONSES FROM THE ADVERTISING FIELD TO PUBLIC CONTESTATION PRACTICESRESPOSTAS DO CAMPO PUBLICITÁRIO ÀS PRÁTICAS DE CONTESTAÇÃO DO PÚBLICO
(Universidade Federal de Santa Maria, 2021)
Research on the Application of Computer Graphic Advertisement Design Based on a Genetic Algorithm and TRIZ Theory
In view of the shortcomings of the traditional thinking of computer graphic advertising design, this paper introduces TRIZ innovative thinking to design computer advertising. First of all, combined with specific cases of ...
Transformações na propaganda: um olhar rizomático sobre a prática publicitária
(Universidade Federal de Santa MariaBrasilComunicaçãoUFSMPrograma de Pós-Graduação em ComunicaçãoCentro de Ciências Sociais e Humanas, 2019-04-05)
This dissertation has as its theme the reformulations of the advertising practice and as a
delimitation of this we have: the movements that require reformulations in institutional
practices, in the field of advertising ...
Publicidade vernacular: um estudo sobre práticas comunicativas persuasivas informais
(Universidade Federal de PernambucoUFPEBrasilPrograma de Pos Graduacao em Comunicacao, 2017)
Effects of Green Advertising on Trust Building, Brand Opinion, and Purchase Behavior -Edición Única
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2012-12-01)
In a 2x2 between-subjects experimental design with 206 participants and three previous exploratory studies with 112 additional subjects, the author proposes a model that presents social advertising (i.e., green advertisements) ...
Publicidade e arquitetura: novas possibilidades na intersecção dos campos
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2018-12-04)
The present academic study presents as a theme the “Intersections between the fields of advertising and architecture”, answering the following research problem: “What are the points of intersection between advertising and ...
Jovens da publicidade: uma cartografia das reconfigurações do perfil profissional
(Universidade Federal de Santa MariaBrasilComunicaçãoUFSMPrograma de Pós-Graduação em ComunicaçãoCentro de Ciências Sociais e Humanas, 2021-03-02)
Tensioned by the transformations of society and the of advertising, we ask ourselves: What are
the paths traced by contemporary youth in the advertising, considering their sensorium? Our initial assumption is to look at ...