I examined advertising of healthy and unhealthy food and beverage products across television, Facebook, outdoors, and bodegas. I used content analysis to describe the types of advertised food products, the persuasive ...

This thesis is part of the Media and Communicative Strategies research line of the UFSM Graduate Program in Communication. The research problem can be summarized by the following question: how the media ecology observed ...

It is common to identify the ability to recognize advertising as a requirement for the development of a critical attitude towards commercial content. This paper reflects on the perception parents have of their children ...

Objetivos • Introducir al alumno en el conocimiento de los fundamentos teóricos y el manejo de las herramientas prácticas del proceso de la comunicación publicitaria. • Familiarizar al alumno en las tareas existentes ...

Marketing del Audiovisual. Marketing de Medios y Espectáculos. Caso PNT.

This article presents a case study about three underwear and footwear advertising campaigns aimed at girls and adolescents in the context of the promotion of the back-to-school season in Chile in February 2020. The adverts ...

In view of the shortcomings of the traditional thinking of computer graphic advertising design, this paper introduces TRIZ innovative thinking to design computer advertising. First of all, combined with specific cases of ...

This paper aims to analyze advertisements and discuss child erotization in content and images of children to disseminate both products that can be used by them and the use of children in advertisements for the adult public. ...