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The prevalence and audience reach of food and beverage advertising on Chilean television according to marketing tactics and nutritional quality of products
(Cambridge University Press, 2019)
© The Authors 2018.Objective In the light of Chile's comprehensive new restriction on unhealthy food marketing, we analyse food advertising on Chilean television prior to the first and final phases of implementation of the ...
Global and local advertising strategies: A dynamic multi-market optimal control model
(2017)
Differential games have been widely used to model advertising strategies of companies. Nevertheless, most of these studies have concentrated on the dynamics and market structure of the problem, neglecting their multi-market ...
Alcohol marketing in the Americas and Spain during the 2014 FIFA World Cup Tournament
(Wiley, 2017)
Background and aims To identify the nature of visual alcohol references in alcohol advertisements during televised broadcasts of the 2014 FIFA World Cup Tournament matches and to evaluate cross-national differences according ...
Influences of environmental concerns and the scepticism in front of the advertising in the green products consumptiONInfluências da preocupação ambiental e do ceticismo frente à propaganda no consumo de produtos verdes
(2015-12-01)
Doubts remain about whether and how (direct and/or indirect via) the individual converts Environmental Concern in the Purchase of Green Products, especially in the specifics of the Brazilian reality. The very Purchase ...
Campanha publicitária para Ágape plano psicológicoAdvertising campaign for Agape psychological plan
(Universidade Federal do Rio Grande do Norte, 2022)
Avaliação da publicidade de medicamentos veiculada nas principais emissoras de rádio de Natal-RN
(Universidade Federal do Rio Grande do NorteBRUFRNPrograma de Pós-Graduação em Ciências FarmacêuticasBioanálises e Medicamentos, 2009-07-02)
Drugs advertising is one of the most important marketing resources used by the pharmaceutical industry to induce people to buy these products although they do not have the real necessity to use them. The purpose of this ...
A intertextualidade de cinema e publicidade: as campanhas Bardahl e Tigre
(Universidade Estadual Paulista (Unesp), 2017-10-20)
Embora o Cinema e a Publicidade sejam manifestações e áreas distintas, existem afinidades complexas e variadas entre ambos. Há tempos, a publicidade apoia-se no cinema em suas criações, recorrendo a gêneros consagrados. ...