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Improving the social performance of women-led microenterprises: The role of social media marketing actions
Taking the digital marketing activities carried out by female-led microenterprises as its jumping-off point, this paper aims to accomplish two main goals: firstly, to analyze the effects of social media marketing (SMM) ...
Microempresas: Indicadores económicos macro, ayudas gubernamentales, y análisis del sector microempresarial de Cotocollao / Microenterprises: macroeconomic indicators, governmental aid, and an analysis of small enterprises in Cotocollao
(2014-05-30)
The 89,63% of the companies of the Ecuador are micro dedicated mostly to the commercial activity generating a large number of affiliated staff. Describes the low impact of some Ministerial programs focused on micro-enterprises ...
Efficient selection and evaluation of suppliers: a model for a microenterprise in the textile sector in Lima, Peru
(IEEE Computer Society, 2022-02)
n Peru, the textile sector has experienced a decline in recent years and generates a significant number of direct and indirect jobs. One of the main causes of this is a destabilized supply chain, and supplier management ...
Structural heterogeneity and poor microenterprises in ArgentinaHeterogeneidad estructural y microemprendimientos pobres en la Argentina
(Instituto de Investigaciones Económicas, 2012)