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Whose Is that Voice? Evolution of its Presence and Use by Type of Spokesperson in Radio Advertising (2009-2016)
This paper analyzes the use of voice in radio advertising based on three specific objectives: quantify the presence of different types of articulations, analyze the praxis of the advertisers regarding the choice of a ...
A efetividade das estratégias de advergaming: um estudo experimental comparando advergames e in-game advertisings
(Universidade Federal de Minas GeraisBrasilFCE - DEPARTAMENTO DE CIÊNCIAS ADMINISTRATIVASUFMG, 2018-06)
Objective: This article aimed to explain the generated effect of advergaming strategies in the attitude of the players towards the brand, as well as the recall of the brand. Method: Were compared the ...
The perpetual electoral campaign: how Brazilian mayors secure reelection through government advertising
(2017-11-07)
Is a comparatively diminutive budget item – government expenditures on advertising in the news media – imperiling an effective news media and a transparent and competitive electoral process? High government expenditures ...
We sold a million units: the role of advertising past-sales
(Escola de Pós-Graduação em Economia da FGV, 1999-07-01)
In a market where past-sales embed information about consumers’ tastes (quality), we analyze the seller’s incentives to invest in a costly advertising campaign to report them under two informational assumptions. In the ...
In-game Advertising en video juegos en línea como soporte publicitario de las marcas de bebidas no alcohólicas en la ciudad de Guayaquil.
(Universidad de Guayaquil: Facultad de Comunicación Social, 2021-09)
El presente trabajo de investigación acerca “El In-game Advertising en videojuegos en línea como soporte publicitario de las marcas de bebidas no alcohólicas en la ciudad de Guayaquil” tiene como propósito conocer y analizar ...
¿Cuáles son los factores que limitan la presencia femenina en la creatividad publicitaria?
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2019-11-28)
El presente artículo pretende mostrar parte de la realidad de la configuración, a nivel de género, de los equipos del departamento de creatividad en la industria publicitaria limeña. Se presenta, en un primer momento, una ...
Informative advertisement of partial compatible products
Product design and advertisement strategy have been theoretically studied as separate firms decisions. In the present paper, we look at the link between advertisement and product design and we analyze how firms’ advertising ...
Horizontal mergers and promotional spending
(Universidad de San Andrés. Departamento de Economía, 2008)
Online advertising: how the consumer goods speaks to women
(Universidad del Zulia, 2019)