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Mostrando ítems 51-60 de 13780
Effects of Green Advertising on Trust Building, Brand Opinion, and Purchase Behavior -Edición Única
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2015)
Cartografia da publi-cidade: uma narrativa rizomática da cidade como mídia
(Universidade Federal de Santa MariaBrasilComunicaçãoUFSMPrograma de Pós-Graduação em ComunicaçãoCentro de Ciências Sociais e Humanas, 2019-04-26)
This dissertation starts from the question of how the territorializations and reterritorializations
of the advertising from the actions observed in the public space, aiming to analyze the formal
advertising deterritorializations ...
Effects of Green Advertising on Trust Building, Brand Opinion, and Purchase Behavior -Edición Única
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2012-12-01)
In a 2x2 between-subjects experimental design with 206 participants and three previous exploratory studies with 112 additional subjects, the author proposes a model that presents social advertising (i.e., green advertisements) ...
New advertising campaigns for women: Break or more of the same?Novas campanhas publicitárias para mulheres: Ruptura ou mais do mesmo?
(2018-01-01)
This paper analyzes a recent advertising piece targeted on women seeking to verify how the dialogue with the discourse against the beauty imperative is established. To this end, an interdisciplinary point of view is adopted, ...
GREENWASHING: SUSTAINABILITY CLAIMS AND ADVERTISING SELF-REGULATION IN BRAZIL
(Grupo de Pesquisa Virtuhab, 2022)
Stereotypes and Sexualization of Girls and Adolescent Girls in Chilean Advertising: A Case Study
(Blanquerna School of Communication and International Relations of Ramon Llull University, 2021)
This article presents a case study about three underwear and footwear advertising campaigns aimed at girls and adolescents in the context of the promotion of the back-to-school season in Chile in February 2020. The adverts ...
THE PREVALENCE OF MYTH ON ICONOGRAPHIC ADVERTISING. EXPLORING THE CASE OF THE CHILEAN RETAIL
(UNIV DIEGO PORTALES, 2017)
This article explores the relationship between artistic mythological representations and its influence in Chilean retail advertising. The study is based on 747 printed ads, published in the mainstream media - newspapers ...
A propaganda publicitária e sua significação no simbólico coletivo: análise discursiva de propagandas publicitárias do governo Dilma
(Universidade Católica de Pernambuco, 2013-03-01)
Advertising is currently seen as a system of indoctrination and framework of a population to a particular system of ideas and values. She may be able to detain individuals, producing
meanings which are of actually framing ...
Information, advertising and deceptionInformación, publicidad y engaño
(Revista de Actualidad Mercantil, 2023)