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Tácticas del marketing deportivo en el Club Cienciano del Cusco -2020
(Universidad Andina del Cusco, 2020-07-07)
El presente trabajo de investigación tuvo como objetivo describir como son las Tácticas
del marketing deportivo en el Club Cienciano del Cusco –2020. El tipo de investigación
es básica, alcance descriptivo, diseño no ...
O value premium e o risco-país: um estudo comparativo dos principais mercados da América Latina
(Universidade Federal de Minas GeraisUFMG, 2013-04-26)
Asset pricing is a theme widely explored in the financial literature. Nevertheless, the phenomenon of value premium remains controversial, since, although easily detected in developed and emerging markets, little is actually ...
Plan de marketing digital para posicionar la empresa EDISISTEMAS en la ciudad de Quito
(Escuela Superior Politécnica de Chimborazo, 2021-11-29)
The present study was designed with the purpose that the company EDISISTEMAS is supported by different digital platforms to position and increase the value of the company. Thus, documents from various sources were reviewed ...
Aplicação de ferramentas de marketing para a coordenação do curso de administração sob a perspectiva do Neuromarketing e Marketing sensorialMarketing tools for Administration coordinating course from the perspective of Neuromarketing and ensory marketing
(Universidade Federal do Rio Grande do NorteBrasilUFRNAdministraçãoDepartamento de Ciências Administrativas, 2023)
Pure strategy equilibria of single and double auctions with interdependent values
(Academic Press Inc Elsevier Science, 2009-01)
We prove the existence of monotonic pure strategy equilibrium for many kinds of asymmetric auctions with n bidders and unitary demands, interdependent values and independent types. The assumptions require monotonicity only ...
Variáveis fundamentalistas e o retorno das ações na BM&FBOVESPA
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2014-07-03)
The Capital Asset Pricing Model (CAPM) is a widely used model to correlate an asset’s expected profitability with its nondiversifiable risk, measured by the beta coefficient. This paper’s goal was to verify if stocks ...
The effect of corporate environmental initiatives on firm value: evidence from Fortune 500 firms
(Association Internationale de Management Strategique (AIMS)FR, 2014-06-20)
When do firms derive value from investing in environmental initiatives (CEIs)? We examine stock market responses to the announcements of 183 CEIs by 71 Fortune 500 firms during the period 2002 to 2008. We find that the ...
Marketing relacional y el valor de marca de los hoteles Inversiones Turísticas Buganvilla S.A.C., Servicios Turísticos Cumbaza S.R.L. y Hotel Boca Ratón E.I.R.L., del distrito de Tarapoto, Periodo 2014
(Universidad Nacional de San Martín. Fondo EditorialPE, 2018)
El marketing relacional, es la combinación de ciertas herramientas, para lograr metas específicas en favor de la empresa u organización, por eso el propósito de esta investigación es conocer si el marketing relacional ...
The efficiency of the future market for Brazilian live cattle
(Emerald Group Publishing Limited, 2013)
Purpose - This paper investigates the efficiency of the futures market for Brazilian live cattle to predict prices in the spot market of Argentinian steers. The lack of derivatives related to the beef market in the futures ...
Marketing de relacionamento no setor bancário : uma busca da fidelização de clientes após a portabilidade
(Programa de Pós-Graduação em Administração, 2016-12-12)
The purpose of this paper is identify the relationship between the main dimensions of relationship marketing and customer loyalty in financial institutions after the implantation of the bank account portability system. ...