Buscar
Mostrando ítems 41-50 de 13780
Point of Sale Advertising and Promotion of Cigarettes, Electronic Cigarettes, and Heated Tobacco Products in Warsaw, Poland—A Pilot Study
(2021)
Prevalence of smoking and e-cigarette use among teenagers in Poland is high. Polish law
bans most advertising and promotion for cigarettes, e-cigarettes, and heated tobacco products (HTPs).
This study investigates marketing ...
Do you remember me? Women sexual objectification in advertising among young consumers
(Emerald GroupGB, 2020)
Purpose: The purpose of this paper is to examine the effect on brand name recall in advertisements with varying levels of female sexual objectification content among young millennials and the effect of distraction on this ...
Product compatibility hinders pre-emptive advertising
This paper considers competition in systems of complementary products and examines how compatibility affects the use of informative advertising by an incumbent to deter entry. Advertising increases demand for a product; ...
Childrení Skepticism Toward Television Advertising-Edición Única
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2015)
Gender role stereotypes as an ethical resource in the peruvian advertising discourse
(Springer Science and Business Media Deutschland GmbH, 2022-01-01)
The most renowned brands worldwide incorporate initiatives in their business approach that seek equality between genders in society. Nonetheless, brands in their advertising campaigns, gender remains stereotyped in the ...
Portais institucionais na web: análise de anúncios publicitários no ecossistema midiático
(Universidade Federal de Santa MariaBrasilComunicaçãoUFSMPrograma de Pós-Graduação em ComunicaçãoCentro de Ciências Sociais e Humanas, 2016-11-25)
This thesis is part of the Media and Communicative Strategies research line of the UFSM Graduate Program in Communication. The research problem can be summarized by the following question: how the media ecology observed ...
Self-regulation and sexist advertising: Opportunity for improvement for CONARAutorregulación y la publicidad sexista: Oportunidad de mejora para el CONAR
(Pontificia Universidad Católica del Perú, 2018)
Self-regulation of the Peruvian food industry: health message cues in the context of food and beverage advertisements
(Elsevier, 2018)
OBJECTIVES: One strategy to prevent the onset of non-communicable diseases is to motivate healthy lifestyles through health media messages. In Peru, the food industry is currently implementing such strategy with health ...