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Electronic word-of-mouth impacts on consumer behavior: exploratory and experimental studies
(2013)
Due to the growth of the Internet as a social media and channel of communication among consumers, electronic word of mouth (eWOM) has gained strength and attention from marketing researchers. This article aims to verify ...
Social and psychological profile of the modern Russian consumer: Values and preferences
(Universidad del Zulia, 2019)
Consumer protection in Peru: origins, evolution, and main regulatory influences
(Springer, 2022-03-01)
In the following text, the authors address the origins and evolution of consumer protection in Peru, as well as highlighting the main regulatory influences of the current 2010 Consumer Protection and Defence Code with ...
Consumers’ perception of a traditional fermented beverage in Central Mexico: An exploratory study with the case of pulque
(Emerald, 2019-12)
Purpose: Pulque is a fundamental piece in the Mexican gastronomy and identifying consumers? perception could help promote it and generate new opportunities of commercialization. The purpose of this paper is twofold: first, ...
Consumer-company identification: development and validation of a scale
(Associação Nacional de Pós-Graduação e Pesquisa em Administração, 2010)
Consumer-Company Identification is a relatively new issue in the marketing academia. Bhattacharya and Sen (2003) explored the Social Identity theory and established Consumer-Company Identification as the primary psychological ...
Responsible consumer and lifestyle: Sustainability insights
Environmental changes resulting from human activity and the negative impact of
civilisational megatrends are being noticed and criticised increasingly often, and their consequences are becoming extremely severe. If people ...
Preferencias de los consumidores regulares y esporádicos de melocotones de la DOP “Melocotón de Calanda”
(2016-09-01)
Consumers’ preferences towards peaches with Protected Designation of Origin (PDO) “Melocotón de Calanda”, in the city of Zaragoza, have been analysed in order to provide insights to design future policy to increase fruit ...