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The effect of customer satisfaction on customer loyalty in the motor industry
(Universidad del Zulia, 2019)
Loyalty in the supermarket
(ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, 2007)
Loyalty has been a hot topic in marketing management, not only for academics, but also for managers. In that sense, the main goal of this paper is to identify the variables that discriminate loyalty groups. Therefore, seven ...
Customer loyalty and brand management
Loyalty is one of the main assets of a brand (Aaker, 1991; Yoo and Donthu, 2001). It means
repeat purchasing of the brand based on strong internal disposition—in other words, repeat purchase
behaviour resulting from a ...
Perceived Quality, Brand Image and Brand Loyalty in the Purchase Intent of Smartphones in College Students
(Springer Science and Business Media Deutschland GmbH, 2022-01-01)
This research seeks to examine the relationship between perceived quality, brand loyalty and brand image with respect to the purchase intent in an audience of young Lima college students who are between 17 and 24 years ...
Client Profile of Spanish Fitness Centers: Segmentation by Loyalty and Characteristics of the Client
With the growth of the fitness sector, a concern for client loyalty emerges as managers recognize its importance. Loyalty is the client’s predisposition to select a preferred provider and the tendency to resist any persuasion ...
Koobai - Cpg Loyalty Program
(2021)
Pricing and marketing rules with brand loyalty.
(Pontificia Universidad Católica de Chile, Instituto de Economía., 2002)