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Responsible marketing in the traffic light labeling of food products in Ecuador: perceptions of Cuenca consumers
(2022)
Responsible marketing (RM) helps companies make products that improve people’s lives and is in line with public policies that provide a positive impact on society; an example of this is traffic light nutritional labelling ...
Perfil emocional e de consumo: influência de diferentes estilos de cerveja no comportamento de consumidores e não consumidores da região sul do país
(Universidade Tecnológica Federal do ParanáLondrinaBrasilPrograma de Pós-Graduação em Tecnologia de AlimentosUTFPR, 2022-09-09)
Beer is the most consumed alcoholic beverage in the world, so there is great scientific interest about this product and its correlates, with emphasis on the artisanal segment. The craft style is differentiated in terms of ...
A Prote????o dos usu??rios dos Contratos de transporte P??blico de passageiros em face de assaltos: Uma an??lise cr??tica do posicionamento do Poder Judici??rio
(Faculdade de DireitoNUMAC - N??cleo de Monografia e Atividades ComplementaresUFBAbrasil, 2018-06-07)
The influence of a company's communicated CSR initiative on private consumer behavior
(2019-12-19)
The aim of this research is to determine if and how the communication of a company’s CSR initiative influences private consumer behavior. Hereby it is also considered whether the consumers’ support of the issue at hand ...
Comportamento socioambiental do consumidor: um estudo com universitários do interior paulistaConsumer socio-environmental behavior: a study with college students in the countryside of the State of Sao Paulo
(Associação Brasileira de Engenharia de Produção, 2012)
A Responsabilidade Social Corporativa vem se consolidando cada vez mais, dentro de um cenário de mercado muito competitivo e de consumidores mais exigentes e seletivos. Assim, o objetivo desta pesquisa foi verificar se as ...
Fatores que influenciam o comportamento dos consumidores no descarte de resíduos de equipamentos elétricos e eletrônicos (reee): revisão da literatura
The constant and accelerated technological evolution added to the programmed obsolescence of Electrical and Electronic Equipment (EEE) motivates society to constantly consume more electronic devices in search of better ...
Consumer motivations to purchase from benefit corporations (B Corps).
The objective of this study is to explore the motivational structures of consumers in the decision to purchase from Benefit Corporations (B Corps) by applying means-end chain (MEC) theory and using a soft-laddering technique. ...
Family firms' identity communication and consumers' product involvement impact on consumer response
(Psychology & Marketing, 2020)
Effect of Corporate Social Responsibility on Consumer Satisfaction and Consumer Loyalty of Private Banking Companies in Peru
(MDPICH, 2022-07-25)
"This study aimed to determine the effect of corporate social responsibility (CSR) on
consumer satisfaction and loyalty in the Peruvian private banking sector. A total of 390 bank
consumers fulfilled an online survey. ...
Effect of Corporate Social Responsibility on Consumer Satisfaction and Consumer Loyalty of Private Banking Companies in Peru
(MDPICH, 2022-07-25)
"This study aimed to determine the effect of corporate social responsibility (CSR) on
consumer satisfaction and loyalty in the Peruvian private banking sector. A total of 390 bank
consumers fulfilled an online survey. ...