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Contabilidade e gestão estratégica de custos
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2006-06)
With the development of the societies, globalization of the markets and increase in
the competitiveness, the Strategical Management of Costs took great proportions
for the improvement in the product quality and services. ...
Formalização do processo de gestão organizacional para projetos BAJA SAE
(Universidade Federal de Santa MariaBrasilUFSMUFSM Cachoeira do Sul, 2018)
The management of projects, people and businesses is increasingly present in the day to day
business, where the need to create innovative products, services, low cost, quality and that meet
the needs of the consumer, is ...
O marketing de relacionamento como estratégia competitiva para pequenas empresas: um estudo de casos múltiplos no varejo farmacêutico de Goiânia (GO)
(Universidade do Vale do Rio dos Sinos, 2010-10-07)
The study of the strategies of relationship marketing targeted to micro and small companies in the sectors of trade and services can add value as a research area because of their strong roles in the distribution and the ...
O marketing de relacionamento como estratégia competitiva para pequenas empresas: um estudo de casos múltiplos no varejo farmacêutico de Goiânia (GO)
(Universidade do Vale do Rio dos Sinos, 2010-10-07)
The study of the strategies of relationship marketing targeted to micro and small companies in the sectors of trade and services can add value as a research area because of their strong roles in the distribution and the ...
Um estudo de estratégia empresarial na construção civil no Brasil: o caso MRV
(Universidade Federal do Rio Grande do NorteBrasilUFRNEngenharia Civil, 2019)
This monography departs from the context of the Brazilian economy beginning from the year
of 2000, specially 2007, which was marked by the big number of companies going public in
the country. Its goal is to study business ...
Factores motivacionales que inciden en el desarrollo de la competitividad humana en los colaboradores de una empresa del sector servicios
(Ediciones Universidad Simón BolívarFacultad de Administración y Negocios, 2022)
Dentro de todas las organizaciones, el capital humano debería ser visto como el
pilar más importante dado que este dado que, a lo largo del tiempo, se ha
convertido en la ventaja que permite que una empresa se vuelva más ...
Identifying endogenous and exogenous indicators to measure eco-innovation within clusters
(MDPI, 2020)
Scientific and business environment literature shows that green, sustainable innovation or eco-innovation has proven to be a source of competitive advantage today. The industrial clusters, their dynamism, and the synergies ...
Estratégias de marketing digital: análise em uma empresa do setor de hospitalidade
(Universidade Federal do Rio Grande do NorteBrasilUFRNAdministração, 2020-11-30)
This study aims to contribute to the discussions of digital marketing actions as an indispensable strategy for the success of a company. Having as general objective to analyze the digital marketing strategies used in a ...
Modelo de negócios orientado para a gestão de práticas das mudanças climáticas e sua associação com a postura estratégica empresarial
(Universidade Federal de Santa MariaBrasilAdministraçãoUFSMPrograma de Pós-Graduação em AdministraçãoCentro de Ciências Sociais e Humanas, 2021-11-18)
Issues related to the environment have been changing the way organizations are managed, influencing processes and bringing new perspectives and challenges. With this, companies, in general, are looking for ways to prosper ...