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Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
(INFORMS, 2010)
The U. S. pharmaceutical industry spent upwards of $18 billion on marketing drugs in 2005; detailing and drug sampling activities accounted for the bulk of this spending. To stay competitive, pharmaceutical managers need ...
Does humor work in advertising of pharmaceutical products?
(2010-07-07)
This thesis aims to evaluate whether humorous television commercials (TVCs) work for non-prescription drugs, known as “over-the-counter” (OTC). The construct humor in advertising is controversial since it involves complex ...
La innovación y centricidad en el paciente como generadores de valor agregado y diferenciación : caso "Juntos" (Laboratorio Abbvie)
(Universidad de San Andrés. Escuela de Negocios, 2015-10)
Generic and similar products in Latin American countries: Current aspects and perspectives on bioequivalence and biowaivers
(IOS Press, 2014)
© 2014 - Network of Centres for Study of Pharmaceutical Law. All rights reserved.In the XIX and XX centuries, Latin American countries have experienced several changes on politics and economics, facing problems related to ...
From Imitation to Innovation: A Study of China's Drug R&D and Relevant National Policies
(Universidad Alberto Hurtado. Facultad de Economía y Negocios, 2011)
Credence goods and market power: an econometric study on the Brazilian pharmaceutical industry
(Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo (FEA-USP), 2003-12-01)
Bearing in mind the market failures pointed out by the economic literature and following the international empirical evidence, and based on original micro data of the Brazilian pharmaceutical industry in the late 1990s, ...
Os medicamentos e o exercício da profissão farmacêutica na Bahia (1961 a 1986).
(Programa de pós-graduação em Saúde Coletiva, 2010)
O objetivo desse trabalho é analisar as transformações ocorridas no exercício da profissão farmacêutica na Bahia entre 1961 e 1986. Trata-se de uma pesquisa de abordagem histórica com análise qualitativa. As fontes documentais ...
Knowledge and information flows in supply chains: A study on pharmaceutical companies
(ELSEVIER SCIENCE BV, 2009)
A great deal of attention in the supply chain management literature is devoted to study material and demand information flows and their coordination. But in many situations, supply chains may convey information from different ...