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Mostrando ítems 31-40 de 1088
Desafios do Fast Fashion para uma empresa varejista: um olhar sob a ótica comercial
(Universidade Federal do Rio Grande do NorteBrasilUFRNAdministração, 2019-06-19)
Fast Fashion has been gaining strength and consolidating itself in the fashion market, because it proposes a fast cycle of product development, stores supply, among other aspects that can ensure that the product is at a ...
Consultoria de comunicação para empresas emergentes: experimentações no campo da moda
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2017-12-14)
This paper proposes to study the viability of working a communication consultancy with companies that are starting their activities, specifically on fashion field, by proposing an experimental project with the brand Catarina ...
Brand Equity en la decisión de compra de los consumidores1 de Lima Metropolitana en las empresas de moda sostenibleBrand Equity in the purchase decision of Metropolitan Lima consumers in sustainable fashion companies
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020)
MODA E SUSTENTABILIDADE: DECISÃO DE COMPRA DOS CONSUMIDORES DA MARCA LOULOUXFASHION AND SUSTAINABILITY: CONSULTATION PURCHASE DECISION OF THE LOULOUX BRAND
(Grupo de Pesquisa Virtuhab/ UFSC, 2023)
Modalidades de ingreso de las Fast Fashion al Perú y los factores que influyen en la compra de prendas de vestir de marcas extranjeras frente a marcas locales en mujeres que viven en Lima Metropolitana de NSE B/C de 18 a 28 años de edad. Caso: H&M, Zara, Forever21, Michelle Belau, Topitop y DVK
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2019-03-13)
En el Perú existen empresas nacionales dedicadas a la industria textil, que aún no han decidido ampliar sus fronteras. Hoy en día tenemos un mercado saturado de marcas de prendas de vestir tanto nacionales como extranjeras. ...
Consumo sustentável e alternativa para o consumidor: o combate ao fast-fashion
(Universidade Federal de São CarlosUFSCarCâmpus Lagoa do SinoEngenharia Ambiental - EAm-LS, 2023-03-20)
Consumption is considered a generational inheritance, as it has been present since the beginning
of humanity and, like society, it is also marked by evolutions. Linked to this, there is a need for
acceptance and ...
Fast fashion retailer’s marketing strategies: brand awareness and customer brand engagement
(2020-12-10)
This study is an exploratory study, with a quantitative approach, carried out through a survey, applied through a questionnaire using an online tool, aimed at consumers in the clothing / fashion sector in France. Its central ...