Buscar
Mostrando ítems 31-40 de 381
Design and validation of the Brand Personality Scale in Tourist Destinations
(LLC CPC BUSINESS PERSPECTIVESUA, 2022-04-01)
"The new modality caused by COVID-19 has significantly affected tourism, from the
decrease in demand and the deterioration of facilities due to lack of budget to the
point of becoming unattractive. In response to this, ...
Design and validation of the Brand Personality Scale in Tourist Destinations
(LLC CPC Business PerspectivesES, 2022-04-01)
The new modality caused by COVID-19 has significantly affected tourism, from the decrease in demand and the deterioration of facilities due to lack of budget to the point of becoming unattractive. In response to this, the ...
Personalidade de destino - a aproximação entre consumidores e os destinos turísticos
(Universidade Federal de Santa MariaBrasilAdministraçãoUFSMPrograma de Pós-Graduação em AdministraçãoCentro de Ciências Sociais e Humanas, 2017)
Competitiveness in the tourism market signals the need to create unique identities, capable of differentiating tourist destinations among themselves and attracting consumers. Despite this, most destinations around the world ...
La apropiación de elementos identitarios locales en los códigos visuales de la marca destino Arequipa
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2021-07-07)
El objetivo de la presente investigación es analizar la apropiación de elementos identitarios en la construcción de los códigos visuales de la marca destino Arequipa. Se parte de la hipótesis que esta marca se apropió de ...
Da comunicação do branding a paixão: a consolidação da marca “I ♥ ny”From branding communication to passion: the consolidation of the “I ♥ NY” brand
(Universidade Federal de UberlândiaBrasilJornalismo, 2019)
Comparing chains versus independent hotels based on international sales: an exploratory study
The globalization of tourism has recently increased the importance of foreign demand for most European destinations. Hotel chains have been long investigated from several perspectives. However, no research has verified the ...
The effect of destination image on perceived value, and their influence on behavioural intentions: Differences between visitors and non-visitors from Australia, Canada, United Kingdom and United States towards Colombia as a tourism destination
(Administrativa, Financiera, Sistemas y ComputaciónEscuela de Ingeniería de Antioquia EIAUniversity of GlasgowMaestría en Mercadeo, 2014-05-15)
The study proposed that perceived value of the destination is a mediator between image and behavioural intentions for visitors and non-visitors. The results showed significant differences in perception between visitors and ...
Destination image of a city hosting sport event: effect on sponsorship
(Vilnius University, 2015)
Destination image of a city hosting sport event: effect on sponsorship
(Vilnius University, 2015)