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The role of customer experience in the omnichannel strategy during the purchasing proces
(Associacao Iberica de Sistemas e Tecnologias de Informacao, 2020-09-01)
Nowadays, a hyper-connected consumer is not satisfied with using only one channel of everything the brand offers, but rather looks for the diversity of options to make their purchase. This research seeks to analyze how the ...
Dimensiones del omnichannel customer experience y su relación con el engagement en centros comerciales.Dimensions of the omnichannel customer experience and its relationship with engagement in shopping malls.
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2022)
Customers' profile of a ready-to-commercialize-technologies identification model
(ALTEC 2013, 2013-10)
Results of R&D activities derived from technology push approaches are challenging universities and research organizations of the kind to develop commercialization models in arder to find the proper customer for those ...
The role of organizational justice in the customer orientation–performance relationshipEl papel de la justicia organizacional en la relación entre orientación al cliente y desempeño
(Academia Revista Latinoamericana de Administración, 2021)
A case study on customer segmentation of a supermarket chain
(Universidade Federal do Rio Grande do NorteBrasilUFRNPROGRAMA DE PÓS-GRADUAÇÃO EM TECNOLOGIA DA INFORMAÇÃO, 2021-12-06)
In order to obtain commercial advantages over competitors, companies
in all segments are improving their relationship with customers. The
supermarket segment is no different and investments in customer relationship
management ...
The relationship between brand logos and customer relationship in Chile
(2018)
With the development of science and technology, the connection between consumers and the products has become more and more close. Various of channels relate to the consumers, marketing strategies are vital to the company ...
Customer centricity: a bibliometric analysis of academic productionCustomer centricity: uma análise bibliométrica da produção acadêmica
(Universidade Federal de Santa Maria, 2020)
Review of the Literature on Determinants of electronic banking adoption by customers
(Universidad del Zulia, 2019)
Adoção da métrica do valor do cliente: fatores limitadores do processo no contexto empresarial
(Universidade do Vale do Rio dos Sinos, 2016-03-31)
Knowing how to conduct customer base in order to make efficient marketing investment is an important factor in the strategic process of the companies today. Thecompanies can get many gains by adopting a management model ...
Adoção da métrica do valor do cliente: fatores limitadores do processo no contexto empresarial
(Universidade do Vale do Rio dos Sinos, 2016-03-31)
Knowing how to conduct customer base in order to make efficient marketing investment is an important factor in the strategic process of the companies today. Thecompanies can get many gains by adopting a management model ...