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Apropriações publicitárias de ciberacontecimentos: sentidos oriundos de conversações em rede operadas por atores sociais com interesses mercadológicos como estratégia de relacionamento
(Universidade do Vale do Rio dos Sinos, 2017-02-23)
This research aims to understand the process of creation of certain meanings from computer-mediated conversations through cyberevents' appropriations made by social actors with market interests. The potentialities of ...
Apropriações publicitárias de ciberacontecimentos: sentidos oriundos de conversações em rede operadas por atores sociais com interesses mercadológicos como estratégia de relacionamento
(Universidade do Vale do Rio dos Sinos, 2017-02-23)
This research aims to understand the process of creation of certain meanings from computer-mediated conversations through cyberevents' appropriations made by social actors with market interests. The potentialities of ...
Ferramenta à apresentação publicitária
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2019-12-05)
To assist students and professionals in the creation of advertising presentation as narrative, this work brings an accumulation and intertwining of popular methodologies and theories, to propose another method of thinking ...
Empreendedorismo educacional e criação de conteúdo educomunicativo: a criação do site “educar bilíngue” para incentivar o bilinguismo na primeira infânciaEducational entrepreneurship and the creation of educommunicative content: the creation of the "educar bilíngue" website to encourage bilingualism in early childhood
(Universidade Federal de UberlândiaBrasilPrograma de Pós-graduação em Tecnologias, Comunicação e Educação (Mestrado Profissional), 2022)
Procedural Content Generation for Real-Time Strategy Games
Videogames are one of the most important and profitable sectors in the industry of entertainment. Nowadays, the creation of a videogame is often a large-scale endeavor and bears many similarities with, e.g., movie production. ...
Co-creation in hospitality industry: a case study on the drivers of traveler-generated content
(2015-12-18)
User-generated content in travel industry is the phenomenon studied in this research, which aims to fill the literature gap on the drivers to write reviews on TripAdvisor. The object of study is relevant from a managerial ...
Más allá de la gestión del conocimiento: construyendo y propiciando la creación de conocimientos en la era digitalBeyond knowledge management: building and promoting the creation of knowledge in the digital age.
(VII Reunión Nacional de Gestión de Investigación y Desarrollo, 2017)