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Planejamento do portfólio de produtos : uma abordagem a partir da compreensão da experiência de escolha do usuário frente à diversidade de alternativas
(Universidade do Vale do Rio dos Sinos, 2013-03-26)
Choice overload is an effect related to great variety of options in user's choice experience. Other research efforts have shown that, when the number of options is increased, there occur adverse consequences to choice ...
Customer choice of a car maintenance service provider: a model to identify the service attributes that determine choice
(Emerald Group Publishing Limited, 2007)
Purpose - This paper investigates the determinants of customer choice of a car maintenance service provider after the warranty period. It focuses on the alternative of using branded car dealers, who provide this service ...
Advanced conjoint analysis using feature selection via support vector machines
(Elsevier, 2015)
One of the main tasks of conjoint analysis is to identify consumer preferences about potential products or services. Accordingly, different estimation methods have been proposed to determine the corresponding relevant ...
The best late season peaches profileO melhor perfil de pêssego tardio
(2020-01-01)
This work aimed to determine the best late season peaches profile via a Best Worst Discrete Choice Experiment. The survey was performed in the city of Zaragoza - Spain, in October 2008. In total, 316 people stated their ...
Modelling choice when price is a queue for quality: A case study with Chinese wine consumers
(Elsevier Sci. Ltd., 2016)
Experience products are those the quality of which cannot be ascertained until after consumption, forcing consumers to base their purchase decision on an expectation of the product's quality. This expected quality is based ...
Preference segments in beef purchaseSegmentos de preferências na aquisição da carne bovina
(2021-01-01)
The objective of this work was to investigate the consumer preferences of the main attributes involved on beef purchase process, in Dracena-Sao Paulo State, Brazil. Thus, it was carried out 116 interviews in the city's ...
On pricing of multiple bundles of products and services
(ELSEVIER SCIENCE BV, 2010)
This paper considers the pricing decision faced by a seller of bundles composed of a service and an associated product offered to customers on a subscription basis using a two-part tariff scheme. An optimal pricing policy ...
Consumer demand for urban forest ecosystem services and disservices: Examining trade-offs using choice experiments and best-worst scaling
Many studies value urban ecosystem service benefits using residents’ willingness to pay and supply-side analyses of ecosystem attributes. But, few studies account for consumer demand and ecosystem disservices. To address ...