Buscar
Mostrando ítems 21-30 de 2164
Análise do esporte como ferramenta de marketing nas instituições de ensino superior: o caso ULBRA
(Universidade Federal de Santa MariaBREngenharia de ProduçãoUFSMPrograma de Pós-Graduação em Engenharia de Produção, 2007-04-09)
The sport, with its characteristic of emotional and pleasant involvement with different public, constantly is used in the marketing having involved differentiation, approach with specific customers and searching to develop ...
"El manejo del marketing deportivo a través de la comunicación en las redes sociales caso: Alianza Lima y Sporting Cristal"
(Universidad de LimaPE, 2021)
El presente trabajo de investigación consiste en analizar el manejo del marketing deportivo a través de la comunicación en las redes sociales de Alianza Lima y Sporting Cristal, considerando que se tiene un menor manejo ...
Jogada de craque? fatores críticos que levam empresas públicas a patrocinarem o esporte
(2012-06-11)
This dissertation aims to discuss sports marketing issues, emphasizing the role of Brazilian State-owned companies as sports supporters. There is still a lack of acknowledgment regarding their sponsorship policies and ...
O patrocínio no esporte eletrônico e sua influência sobre o consumidorSponsorship in electronic sports and its influence on the consumer
(Universidade Federal do PampaUNIPAMPABrasilCampus Santana do Livramento, 2017)
Consumer behaviour and sport services: an examination of fitness centre loyalty
The purpose of this study was to examine the relationship between perceived quality, perceived value and satisfaction with future intentions of fitness centre clients in Spain. The sample consisted of 1,805 clients at ten ...
Non-professional sport academies in Spain: The parents’ perspective
Parents play a key role as decision makers within the young sport services (Nuviala and Álvarez, 2005), so to understand their opinion regarding non-professional academies would be a very interesting point for marketing ...
Sports management and sponsorship; towards a new paradigmGestión del deporte y patrocinio, hacia un nuevo paradigma
(Journal of sports economics & management, 2021)