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Price and in-store promotions in an emerging market
(Emerald Group Publishing Ltd., 2018)
Purpose: The purpose of this paper is to evaluate the influence of price and products on the promotion (through in-store temporary displays) on consumer sales in an emerging market context (i.e. Brazil) in different regions ...
Estrategias de marketing para la internacionalización de los dulces típicos de la Costa Caribe colombiana
(Facultad de Ciencias Económicas, Jurídicas y AdministrativasMontería, Córdoba, ColombiaCiencias Administrativas, 2021)
Regional governance in South America: Supporting states, dealing with markets and reworking hegemonies
(Routledge, 2020)
Introduction to this Handbook, we see the central dilemma in contemporary South American governance as intrinsically linked to the way states engage with and contest market forces, and similarly how markets define state-based ...
Plan de marketing deportivo para fomentar la práctica del deporte en la comunidad Echaleche del cantón Ambato provincia de Tungurahua
(Escuela Superior Politécnica de Chimborazo, 2020-01-08)
The present research entitled Sports Marketing Plan to promote the practice of sport in the Echaleche community of Ambato Canton province of Tungurahua, aims to develop soccer skills and abilities in children of that ...
O marketing de lugares como instrumento de apoio ao desenvolvimento local: Diagnóstico de marketing de itajubá - MG
(2015-01-01)
The article discusses how place marketing is a strategic resource for local development, focusing on the city of Itajubá-MG, that experiences accelerated growth especially in the higher education and industry sectors. The ...
Plan de marketing digital para la venta de viviendas
(Chile. Universidad Mayor, 2018)
En este informe se presentará el anteproyecto de titulación basado en la práctica realizada en la empresa Inmobiliaria IVESA Limitada. Según Servicio de Impuestos Internos (SII), en Chile hay 127.294 empresas dedicadas al ...
Plan de marketing territorial para atracción de inversión extranjera en el oriente antioqueño
(Universidad EAFITMaestría en MercadeoEscuela de Administración. Departamento de MercadeoMedellín, 2023)
Countries, cities and regions have seen the opportunity to work on exogenous and endogenous marketing to promote their opportunities and advantages to attract companies, tourists and visitors that impact the territorial ...