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Community strategic relationship and marketing to foster the development of communities and the sustainability of organizations
(2016)
The purpose of this study was to define community strategic relationship and marketing (CSRM) as a relevant tool to foster the development of communities and the sustainability of organizations. The method was rationalist, ...
Consumer brand marketing through full-and self-service channels in an emerging economy
(Elsevier Science Inc, 2015-12)
A unique characteristic of emerging economies is the wide variety of dominant channel formats. We evaluate the influence of a brand's marketing mix on channel partners and consumer sales in both full and self-service ...
Plan de comercialización de salsas, especias y condimentos en la provincia de El Oro.
(2018)
The present project was developed in order to determine the feasibility of marketing a new brand of cold sauces, spices and condiments directed to the Horeca channel of the province of El Oro through a market study designed ...
Measuring the welfare of intermediaries in vertical markets
(2018-12-10)
We empirically investigate the welfare of intermediaries in oligopolistic markets, where intermediaries offer additional services. We exploit the unique circumstance that, in our empirical setting, consumers can purchase ...
Alternate marketing communication
(2015-07-01)
It is often said that having a unique product with many benefits and superior to the competition is useless as long as the consumer is unaware of its existence; hence communication strategies acquire a very important role ...
Plan de Marketing internacional para la comercialización de cubos de café solubles a Estados Unidos
(2020-06-27)
En vista que el consumo de café va en aumento y además se ha marcado la tendencia de consumir cada vez más café sostenible, de buena calidad, fácil de consumir y de sabores diferentes y únicos. Debido a dichas tendencias, ...
The Easter Bilby as a counter-marketing strategy for biodiversity conservationEl Bilby de Pascua como estrategia de contramarketing para la conservación de la biodiversidadBilby da Páscoa como estratégia de contra-marketing para a conservação da biodiversidade
(Escola Brasileira de Administração Pública e de Empresas - Fundação Getulio Vargas, 2017)
Banks’ interconnections and peer effects: Evidence from Chile
(2021)
In this paper, we identify and quantify the importance of endogenous peer effects in the interbank market, allowing for varying degrees of intensity of these peer effects. We base our analysis on a unique dataset that ...
Estrategias de marketing Mix para la Dulcería Marpao, 2020
(Universidad de Guayaquil Facultad de Ciencias Administración, 2020)
A lo largo de los años los dulces Manabitas cautivan a los viajeros con su sabor inigualable,
esta Provincia atrae a miles de Turistas con sus sabores ancestrales con recetas únicas en dulces
artesanales. El presente ...
“Comportamiento del consumidor y su relación con la decisión de compra en la empresa Unique S.A., Los Olivos, 2018”
(Universidad César VallejoPE, 2018)