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Os efeitos da orientação para a aprendizagem e da orientação para o mercado no desempenho organizacional
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Naturais e Exatas, 2011-06-17)
A large number of specific orientations have got the attention of researcher and managers of
great spectrum of segments and organizational activities. The focus on competitiveness as the
quest for strategic advantages ...
Does Service Innovation Matter in High-Tech Industry
(Universidad Alberto Hurtado. Facultad de Economía y Negocios, 2014)
Knowledge management, market orientation, innovativeness and organizational outcomes: a study on companies operating in Brazil
(TECSI Laboratório de Tecnologia e Sistemas de Informação - FEA/USP, 2012)
This article analyzes the study of the relationship among knowledge management, the company's market orientation, innovativeness and organizational outcomes. The survey was conducted based on a survey held with executives ...
Marketing público y marketing universitario : la orientación de las universidades hacia la satisfacción de demandas de conocimiento de la sociedadPublic marketing and university marketing : the orientation of universities towards the satisfaction of demand for knowledge from society
(Universidad Nacional de Cuyo. Facultad de Ciencias Políticas y Sociales, 2015)
Market-oriented reforms : definitions and measurement
(Pontificia Universidad Católica de Chile, Instituto de Economía., 2003)
Estudo de caso múltiplo sobre as capacidades de marketing na abertura de novos mercados de empresas de moda do sul do Brasil
(Universidade do Vale do Rio dos Sinos, 2018-09-25)
This study was carried out with the intent to understand the relationships of the es-sential marketing capacities in the process of opening new markets of fashion com-panies with different strategic orientations: cost, ...
Estudo de caso múltiplo sobre as capacidades de marketing na abertura de novos mercados de empresas de moda do sul do Brasil
(Universidade do Vale do Rio dos Sinos, 2018-09-25)
This study was carried out with the intent to understand the relationships of the es-sential marketing capacities in the process of opening new markets of fashion com-panies with different strategic orientations: cost, ...
From the origin of the marketing to the social orientation: from the economic perspective to the social one. Organization and communication aspectsDa origem do marketing à sua orientação social: desde a perspectiva econômica à social. Aspectos de organização e comunicaçãoDa origem do marketing à sua orientação social: desde a perspectiva econômica à social. Aspectos de organização e comunicação
(Universidade Federal do Rio Grande do Sul, 2010)
Development of market-oriented strategies through cross-functional integration in the context of the food and beverage industry
(Business Process Management Journal, 2020-10)
The objective of this study is to analyze how cross-functional integration contributes to the development of market-oriented strategies in the context of food and beverage manufacturers in Latin America.
A multi-case study ...