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Cultural tourism in the Northeast of Brazil: the influence of "forró pé de serra" on the tourism market of Salvador/BA
(Athens Journal of Tourism, 2017-03)
This research, an exploratory and qualitative multiple case study, sought to discover how artists/bands in Salvador-BA, who work with forró pé de serra, use marketing communication tools to manage their careers, reach their ...
How engagement with influencer marketing campaigns affect the brand performance: a case of stories on Instagram
(2021-04-08)
Influencer marketing englobes many studies that aim increasing the engagement rate of the viewers with the content created by social media influencers, that could be considered opinion leaders. Content has a great impact ...
Influence-based approach to market basket analysis
(Pergamon-Elsevier Science Ltd, 2018-11)
In this article, we propose an approach to market basket analysis based on the notion of social influence. While traditional market basket analysis looks for combinations of products that frequently co-occur in transactions, ...
Interações entre digital influencers brasileiras de moda e beleza e seus seguidores nas ações de marketing digital
(Universidade Tecnológica Federal do ParanáPato BrancoBrasilDepartamento Acadêmico de AdministraçãoAdministraçãoUTFPR, 2017-10-24)
This research studied the interactions between two fashion and beauty Brazilian digital influencers and their followers in the digital marketing actions carried out by them in their social media. The methodology consisted ...
Marketing de influencers y su relación con el comportamiento de compra de los jóvenes trujillanos, 2022
(Universidad Privada Antenor Orrego - UPAOPE, 2023)
El presente trabajo de investigación tuvo como objetivo determinar la relación del
marketing de influencers en el comportamiento de compra de los jóvenes trujillanos,
2022. La metodología de investigación que se utilizó ...
Relación entre la actitud hacia el influencer de moda y la intención de compra en jóvenes de Lima Moderna, 2022
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2024)
Content marketing en redes sociales en relación a la intención de compra en supermercados de Lima Metropolitana
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2019-11-11)
El sector retail se ha visto influenciado por el ecommerce, provocando que empresas del sector dirijan sus esfuerzos al Marketing digital. Dentro del estudio, se encontró que las ventas generadas por este canal tuvieron ...
DIAGNÓSTICO Y ANÁLISIS DE UN NUEVO SERVICIO PARA UNA EMPRESA DE RELACIONES PÚBLICAS ENFOCADA EN MARKETING DE INFLUENCERSDiagnosis and analysis of a new service for a public relations firm focused on influencer marketing
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2023)
O comportamento do consumidor e o marketing digital: um estudo sobre a atuação dos digitais influencers no processo de decisão de compra
(Universidade Federal de Juiz de Fora - Campus Avançado de Governador ValadaresBrasilICSA - Instituto Ciências Sociais AplicadasUFJF/GV, 2021)
Efectividad del marketing de influencia como estrategia para el portal Web ¿Y Tú Qué Planes?Effectiveness of Influence Marketing as a Strategy for the Web Portal Y tu que planes?
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020)