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Combining eye tracking and pupillary dilation analysis to identify Website Key Objects
(Elsevier, 2015)
Identifying the salient zones from Web interfaces, namely the Website Key Objects, is an essential part of the personalization process that current Web systems perform to increase user engagement. While several techniques ...
Eye Tracking Reveals Processes That Enable Conjoint Choices to Become Increasingly Efficient with Practice
(AMER Marketing Assoc., 2016-02)
Choice-based conjoint is a popular technique for characterizing consumers' choices. Three eye-tracking studies explore decision processes in conjoint choices that take less time and become more accurate with practice. These ...
The mechanisms of “incidental news consumption”: An eye tracking study of news interaction on Facebook
(2020)
This exploratory study examines how participants incidentally consumed news on social media through an eye tracking analysis of their visual interaction with posts on Facebook. By interaction, we refer to the attention ...
Web accessibility for people with reduced mobility: A case study using eye tracking
(2016)
Traditional web interfaces often rely on keyboard/mouse input to work. This characteristic forces people with reduced mobility to adapt or do not use the applications at all. This paper proposes a prototype to increase web ...
Web accessibility for people with reduced mobility: A case study using eye tracking
(2016)
Traditional web interfaces often rely on keyboard/mouse input to work. This characteristic forces people with reduced mobility to adapt or do not use the applications at all. This paper proposes a prototype to increase web ...
Aplicaciones del eye tracking
(Bogotá: Universidad Católica de Colombia, 2019, 2019)
En este apartado se presentarán los principales campos en los que se han aplicado los diferentes tipos de eye tracking. Se expondrán algunas investigaciones que se han desarrollado en cada campo, con el fin de fundamentar ...