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How children's television networks in the United States have adapted to the changing digital habits of their young audiences: a comparative analysis between the Disney Channel and Nickelodeon
(2015-10-27)
In the contemporary societies, many children are drawn to digital media, using it in ways that were initially unfathomable. Changing digital habits among young children have been affiliated to the rapid development, witnessed ...
Ethos, image and organizational reputation in digital media: the Rede Globo's audiovisual discourse on YouTube
(Univ Malaga, Inst Investigacion Relaciones Publicas, 2021-01-01)
Society, countries, chaps and organizations are going through an atypical moment in history because of the Covid-19 pandemic, which highlights the need to strategically propose local, regional and planetary solutions for ...
Posicionamento e influência digital: uma análise do Instagram do Magazine Luiza
(Universidade Federal de Santa MariaBrasilUFSMUFSM Frederico Westphalen, 2022-08-10)
Position itself is a way of demonstrating in practice the convictions that an organization has, its mission, vision, values, purposes and objectives. But, in order to generate value by influencing audiences to think about ...
Female Micro-Entrepreneurs and Social Networks: Diagnostic Analysis of the Influence of Social-Media Marketing Strategies on Brand Financial Performance
The business world is facing a very complicated situation due to the COVID-19 pandemic. Small- and medium-sized companies (SMEs)-both in Spain and at the global level-are seeing their survival jeopardized by a fall in ...
Marketing digital e ações nas mídias sociais: estudo em pequenos varejos de moda em Natal/RN
(Universidade Federal do Rio Grande do NorteBrasilUFRNAdministração, 2021-04-22)
This research aims to contribute through the study of multiple cases about the use of digital marketing and actions in social media. The object of this research are three retailers in the fashion industry, of small size ...
Filtros de conteúdo nas mídias sociais digitais: como usuários do Facebook podem revelar pistas sobre os algoritmos e a desinformação
(Universidade Federal de Santa MariaBrasilUFSMUFSM Frederico Westphalen, 2022-01-31)
This work has the purpose to clarify the use of content filters in digital social media and discuss how these mechanisms can promote disinformation and informative bubbles among people. Based on Content Analysis and ...
Digital competence in teachers of health sciences in a private university in lima
(Editorial Ciencias Medicas, 2021-01-01)
Introduction: This work responds to the need of developing digital skills in teachers, who can take advantage of the different potentialities of technological resources in order to achieve better learning in their students. ...
Coming Out of Extinction: The Communicators of the 21st Century Gone DigitalComing Out of Extinction: The Communicators of the 21st Century Gone Digital
(Universidad Católica Argentina. Facultad de Filosofía y letras. Departamento de Lenguas, 2017)