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The role of supplier performance in building customer trust and loyalty: a cross-country examination
(ElsevierUS, 2017-02-24)
Building trust in buyer–seller relationships is a focal issue in relationship marketing. However, there are mixed results concerning the performance outcomes of trust. Also, no attention has been given to linking supplier ...
Brand experience y customer satisfaction en relación al brand loyalty en la categoría supermarkets online
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2021-03-02)
El propósito de este estudio buscó determinar si existe relación alguna entre las dimensiones del brand experience (sensory experience, affective experience, behavioural experience y intellectual experience) a nivel de ...
Brand experience y brand loyalty en relación al customer engagement en redes sociales de marcas de ropa para mujeres
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-12-03)
El propósito de esta investigación es obtener información relevante del Brand experience y Brand Loyalty en relación al Customer Engagement en redes sociales de marcas de ropa para mujeres. Esta propuesta de investigación ...
Service quality, customer satisfaction, switching cost en relación con el customer loyalty en la categoría de telefonía móvil en el Perú
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2021-06-07)
La alta demanda de servicios móviles, el aumento de operadoras en el mercado y su baja calidad de servicio, les ha dado motivos a los usuarios para migrar a otras operadoras al no estar conformes con el servicio brindado,no ...
The role of supplier performance in building customer trust and loyalty: a cross-country examination
(ElsevierUS, 2017-02-24)
Building trust in buyer–seller relationships is a focal issue in relationship marketing. However, there are mixed results concerning the performance outcomes of trust. Also, no attention has been given to linking supplier ...
Integrated Lean BPM model to increase customer loyalty in a last-mile courier
(Association for Computing MachineryUS, 2022)
With the accelerated growth of online shopping, especially as a result of the Covid 19 pandemic, concern about offering a good quality delivery service has also grown. This has increased competition in this sector from the ...
Satisfaction and loyalty of the customer in the domestic operations of colombians airlinesSatisfacción y lealtad del cliente en las operaciones domésticas de las aerolíneas colombianas
(Centro de Investigaciones Comerciales e Iniciativas Académicas, 2019)
The influence of quality on satisfaction and customer loyalty with an importance-performance map analysis: Exploring the mediating role of trust
(Emerald Group Publishing Ltd., 2018)