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Desenvolvimento de uma ferramenta de gestão de relacionamento com o cliente para o pós-venda
(Florianópolis, SC., 2018)
Este trabalho tem como objetivo desenvolver uma ferramenta para gestão do
relacionamento com o cliente no pós-venda como prova de conceito. O problema a
ser resolvido é a dificuldade de gerir e monitorar a jornada do ...
Optimal Marketing Strategies For Modeling Real Settings: Improving The Multichannel in Banking
(IEEE LATIN AMERICA TRANSACTIONS, 2015-07)
This paper presents a dynamic model approach to analyze the utility generated by a customer’s buying behavior dynamics. The dynamic of the model is represented by a class of controllable finite Markov Decision Process ...
Drivers of customer satisfaction in the grocery retail industry: A longitudinal analysis across store formats
(2021)
The design of satisfactory shopping experiences remains one of the main challenges for building long-term profitability in modern retailing. Therefore, companies are interested in identifying the key drivers of the service ...
Process Improvement of Business and Importance of Customer Feedback
(Universidad del Zulia, 2019)
Qualidade no atendimento ao cliente: uma estratégia competitiva
(Universidade Tecnológica Federal do ParanáPato BrancoBrasilDepartamento Acadêmico de AdministraçãoEspecialização em Gestão Pública: Modalidade Ensino à DistânciaUTFPR, 2014-05-16)
This work is inspired by the quality of customer service, through the analysis of quality in as key tool in attracting and maintaining customers and, as good treatment translates into competitive advantage to organizations. ...
Authentic learning through the case method in customized executive programs in Latin America
(2022-01)
The case method (CM) helps executives develop their problem-solving skills by exposing them to real-life situations in which they have to look for similarities and differences with respect to their professional contexts. ...
Evaluation of the Importance of Attributes in Customer Satisfaction with Supermarkets in the Mid-Valley Region of the Itajai - SC
(FUND ESCOLA COMERCIO ALVARES PENTEADO-FECAP, 2008)
In a dynamic atmosphere of competitiveness, customer satisfaction is a key factor in the long term success of a business relationship. From this perspective, the objective of the article was to evaluate the importance of ...
The impact of picking success on customer purchasing behavior: an example of a Portuguese omni-channel retailer
(2019-06-25)
Problem definition: Supermarkets and grocery stores in developed economies are discovering the internet as a new marketplace via online deliveries. This study reveals the consequences of a low picking success (ratio of ...