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The Impact of Cognitive-Affective Content on Advertising Messages in Consumer Attitudes and Behavioral Intentions: The Dual Cognitive-Affective Model (DMAC)-Edición Única
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2015)
Gender issues affecting women in agriculture
(2012-02-27)
The Impact of cognitive-affective content on advertising messages in consumer attitudes and behavioral intentions : the dual cognitive-affective model (DMAC)
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2005-07-01)
In advertising, two important theoretical approaches, cognitive and affective, explain how consumer attitudes and behavioral intentions are affected by message content. However, the effects of cognitive and affective content ...
Evaluating the Causal Effect of Multimedia and Affective Temperament in Felt Emotion and Liking
(Instituto de Informática - Universidade Federal do Rio Grande do Sul, 2022)
Affective Disposition, Thinking Styles, Neuroticism and Life Satisfaction
(Pontificia Universidad Javeriana, 2018)