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A linguistic analysis of the strategies and procedures used in the traslation of online advertisements: the case of Sony and Apple
(2018-10)
“The aim of this research is to analyze and discuss the strategies used in two advertisements in order to find out if the purpose of the message is reached in both cultures, so that the novice translators may consider them ...
Formação do campo publicitário brasileiro 1930-1970
(2008)
This report follows a prior one which examined the American industrialization and the constitution of a consumption society in the USA between 1870 and 1930. Once examined the panorama in the USA, here we focus the ...
Texto publicitário e Letramento Crítico no Livro Didático de língua portuguesa: ampliando paradigmas de leitura
(Universidade Federal de São CarlosUFSCarPrograma de Pós-Graduação em Linguística - PPGLCâmpus São Carlos, 2018-02-05)
The following master thesis intends to investigate reading activities related to advertising texts by conducting comparative analysis between two High School Portuguese textbooks (Brazil, PNLD-2015) whose sessions present ...
Relações de gênero na publicidade: palavras e imagens constituindo identidades
(Universidade Federal de Santa MariaBRLetrasUFSMPrograma de Pós-Graduação em Letras, 2007-11-21)
This work explores the discursive construction of gender in advertising. Our aim will be to analyze gender relations in advertisements published in magazines in
order to examine feminineness in relation to masculineness. ...
A intertextualidade como recurso argumentativo em textos publicitários
(Universidade Tecnológica Federal do ParanáCuritibaBrasilEspecialização em Ensino de Língua Portuguesa e LiteraturaUTFPR, 2018-12-06)
“Dataism” as the foundation of personalized digital advertisingEl “dataísmo” como fundamento de la publicidad digital personalizada
(Instituto Tecnológico de Santo Domingo (INTEC), 2020)
Brazil's immigrant advertisements on nineteenth century: the case of the Sociedade Central de Imigracao (Central Immigration Society)
(Univ Estadual Paulista-unesp, Fac Ciencias Letras Assis, 2019-07-01)
This article intends to reflect about two problems linked to the history of immigration in Brazil. The first one is identify and understand the concept of advertising in that context, especially the one that was used to ...