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Marketing strategies in small animal clinical practice
(Emerald Group Publishing Ltd, 2017-01-01)
Purpose - Marketing strategies can be used to leverage business in the service sector, specifically in veterinary medicine; among other benefits, it can make a difference in satisfaction and consequent customer loyalty. ...
A relação entre o Customer Equity e o Shareholder Value: uma extensão do artigo Linking Customer and Financial Metrics to Shareholder Value
(Universidade do Vale do Rio dos Sinos, 2014-09-24)
This dissertation aims to study the relationship between the metrics of Customer Equity (CE) and the Shareholder Value (SHV) using as a basis the theoretical model developed in article Linking Customer and Financial Metrics ...
A relação entre o Customer Equity e o Shareholder Value: uma extensão do artigo Linking Customer and Financial Metrics to Shareholder Value
(Universidade do Vale do Rio dos Sinos, 2014-09-24)
This dissertation aims to study the relationship between the metrics of Customer Equity (CE) and the Shareholder Value (SHV) using as a basis the theoretical model developed in article Linking Customer and Financial Metrics ...
Metodologias ágeis no marketing projeto de implementação de metodologias ágeis no setor de marketing
(Universidade do Vale do Rio dos Sinos, 2020-01-01)
A marketing’s department in a company is responsable for the generation of value of a product, service or brand of a company. For that, a marketing plan is developed based on the company’s strategic plan. In order to execute ...
Metodologias ágeis no marketing projeto de implementação de metodologias ágeis no setor de marketing
(Universidade do Vale do Rio dos Sinos, 2020-01-01)
A marketing’s department in a company is responsable for the generation of value of a product, service or brand of a company. For that, a marketing plan is developed based on the company’s strategic plan. In order to execute ...
A prospective study on the dimensions of global brands, brand equity and brand value
(2016-02)
This doctoral thesis is about global brands under several perspectives, starting this study with and overview on the matter, followed by a 'step ahead' in the conceptualization of brand equity and brand value. As the global ...
Relational marketing in mass marketing: theory or actual practice?
(Universidade Nove de Julho (UNINOVE)BR, 2012)
The relational marketing paradigm, as well as its predecessors, has been rapidly added to marketing management’s lexicon and tool kit. In conjunction with this concept, theoreticians have devised techniques that are essential ...
Estimating cellphone providers' customer equity
(Elsevier Science Inc, 2009-09)
This paper provides insights about how customer equity estimates can help businesses monitor the competition as well as aid managers in making their marketing investment decisions, and how companies can employ their marketing ...