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The co-creation of Russia’s image value by Brazilian students
(Universidade Federal de Minas GeraisBrasilPrograma de Pós-Graduação em AdministraçãoUFMG, 2021-07-04)
e-Banking Adoption: An Opportunity for Customer Value Co-creation
The development of information and communication technologies offers innovative opportunities to establish business strategies focused on customer value co-creation. This situation is especially notable in the banking ...
Criação de valor e engajamento do funcionário: um estudo no setor público municipal na percepção dos stakeholders
(Universidade Federal de Santa MariaBrasilAdministração PúblicaUFSMPrograma de Pós-Graduação em Administração PúblicaCentro de Ciências Sociais e Humanas, 2022-04-06)
The concept of creating public value is one of the topics that has been generally studied today. In this sense, public value has become, over time, of interest to society and scholars in the area (MEYNHARDT and JASINENKO, ...
Sports marketing and its relationship in the value creation for the customers of Sport Center, Trujillo, 2019
(SpringerCH, 2021-03-20)
ABSTRACT
In the company Sport Center, Trujillo, weaknesses in sports marketing strategies are distinguished in relation to the customer value creation since the media they use to promote their products are normally no ...
Co-creation of value in smart ecosystems: past trends and future directions in tourism literature
Purpose: This study aims to present a general approach for understanding and analyzing the thematic evolution of the concept of co-creation in smart environments within the tourism context. Design/methodology/approach: ...
EVA® - VALOR ECONÔMICO AGREGADOEVA® - VALOR ECONÔMICO AGREGADO
(ConTexto, 2009)